if they did that on Fedi, they'd get the exact same treatment, and in addition to that people would call for defederating the instance they'd signed up on.

I feel like corporations look at Lemmy/The Fediverse the same way Mufasa looked at the place where the hyenas lived.

This is why companies should never set themselves up walled gardens of communication. The execs probably had no clue how hated their company was, because they just see the sales and stock values. Then the minute they actually step into the real world, they get smacked with the dildo of consequence.

if they did that on Fedi, they'd get the exact same treatment, and in addition to that people would call for defederating the instance they'd signed up on.

Nah, defederation means we couldn't bully them anymore.

is bullying worthier than having a peace of mind?

Bullying unethical companies is peace of mind.

Is everyone friendly to Adobe on other platforms?

Bullying unethical companies is peace of mind.

I mean, good? I guess they'd bring some user growth, but they'd just post their brand stuff that I don't imagine most people really want in their feeds, and there's the risk that they end up getting favored treatment on larger instances by donating more than a typical user can or paying the moderators there.

Pretty sure this late into the game Adobe know full well that people hate them, I think they underestimated the level of corporate greed and enshittification that Bluesky has and will return when things are more “corporate friendly”

They're flooded by the bots, or filtered, on other platforms. Couple that with Bluesky being a new platform with a decidedly anti-corporate user bias, and the message ratios change dramatically.

That's how you keep Twitter alive