The Current System of Online Advertising has Been Ruled Illegal by The Belgian Court of Appeal. Advertising itself is Still Allowed, but not in a Way That Secretly Tracks Everyone’s Behavior.
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From time to time, important news gets overshadowed by other headlines, even though it could have a profound impact on our (online) world. To most of us, few things are more bothersome than the dreaded cookie banners. On countless websites, you’re confronted with a pesky pop-up urging you to agree to something. You end up consenting without really knowing what it is. If you try to figure out what’s going on, you quickly get lost among the often hundreds of “partners” who want access to your personal data. Even if you do give your consent, it’s questionable whether you truly understand what you’re agreeing to.
I'm not a fan of being tracked so don't get me wrong, but without the money earned with advertising the Internet will look very different and not only in a good way.
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I'm not a fan of being tracked so don't get me wrong, but without the money earned with advertising the Internet will look very different and not only in a good way.
I disagree. The online advertising industry needs to shrink, and we should probably break up the monopolies.
Look at this chart:
Growth of advertising correlates with enshittification.
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From time to time, important news gets overshadowed by other headlines, even though it could have a profound impact on our (online) world. To most of us, few things are more bothersome than the dreaded cookie banners. On countless websites, you’re confronted with a pesky pop-up urging you to agree to something. You end up consenting without really knowing what it is. If you try to figure out what’s going on, you quickly get lost among the often hundreds of “partners” who want access to your personal data. Even if you do give your consent, it’s questionable whether you truly understand what you’re agreeing to.
but but but how are the corporations supposed to make money off of our data if they can't harvest it? Think of the poor corporations!!
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I'm not a fan of being tracked so don't get me wrong, but without the money earned with advertising the Internet will look very different and not only in a good way.
Advertising should be illegal.
The world would be a better place without it.
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Advertising should be illegal.
The world would be a better place without it.
Ding ding ding
Advertising has funded many things yet hasn't made anything better, ever.
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From time to time, important news gets overshadowed by other headlines, even though it could have a profound impact on our (online) world. To most of us, few things are more bothersome than the dreaded cookie banners. On countless websites, you’re confronted with a pesky pop-up urging you to agree to something. You end up consenting without really knowing what it is. If you try to figure out what’s going on, you quickly get lost among the often hundreds of “partners” who want access to your personal data. Even if you do give your consent, it’s questionable whether you truly understand what you’re agreeing to.
Random side note: how is Belgium to live in and what would it look like to live there right now? Asking for a friend.
Edit: thanks for al the information. I'll move onto learning more about the country and it's people's history.
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Sounds like a plan from someone that has never been lobbied by the advertising industry. Many billions are at stake here. Not many governments can withstand the kind of lobby power this money can buy.
Would be great to see more crackdown on this though. Random companies are collecting tons of data on people via default opt-in methods.
The crazy thing (to me) is that governments can still get all of those billions without the undue influence. Instead of bribes, they can charge fines, taxes, fees for regulatory inspections, etc. When you write the law, you don't have to just shrug when things are obviously broken.
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Ding ding ding
Advertising has funded many things yet hasn't made anything better, ever.
Demonstrably incorrect. Advertising is responsible for many, many fantastic free services. Without it they wouldn’t be free or wouldn’t exist.
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I agree with the sentiment, but that harsh of an enforcement method is overkill, the penalty should be a fine, not jail time, because otherwise it could be abused to an insane extent, and 50% will immediately bankrupt pretty much any company immediately, most well structured businesses could probably sustain fines on the order of 40%, I do like your inclusion of percentage based penalties, but realistically with 2-5% fines, any ceo will be removed from their company after the first or second offense, and the company will bankrupt if they sustain more than a couple fines in a year.
Edit: after doing the math on some actual companies, I believe 2-5% is too low, realistically 5% is the lowest that would actually change business dealings, and 25% will make a company just barely dip into the red. For this reason I think 5-15% should be the goal post.
If the penalty is a fine, then for most it's just the cost of doing business. I agree that the 50% is probably a bit harsh, but executive boards and CEOs must start facing real consequences like jail time or painful fines that make it impossible to just ignore it - so it has to be based of a percentage of revenue at least in the double digits, not profits or a fixed amount.
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IIRC there were hospitals in the US that violated HIPAA by accident because they used the Meta Pixel to aggregate useful information on their website, but which was also sending more information than they knew to Meta. So, it does “just happen”.
Meta is doing it knowingly though so….
Only an absolute brain dead moron would think using a Meta tracking pixel wasn’t going to exfiltrate information to Meta. Thats the level of negligence with important data that should be punished. If people are scared to collect data, then the correct goal has been achieved.
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Random side note: how is Belgium to live in and what would it look like to live there right now? Asking for a friend.
Edit: thanks for al the information. I'll move onto learning more about the country and it's people's history.
I think you can reap the benefits from just using a VPN and set the country to Belgium?
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I think you can reap the benefits from just using a VPN and set the country to Belgium?
Depends on how many sites comply, most will likely block Belgian IP’s due to this.
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Only an absolute brain dead moron would think using a Meta tracking pixel wasn’t going to exfiltrate information to Meta. Thats the level of negligence with important data that should be punished. If people are scared to collect data, then the correct goal has been achieved.
They didn't think that using Meta pixel would send absolutely no information to Meta. They were on board with that. They just didn't think it would send sensitive medical information to Meta.
While I do agree with you, sometimes you have to wonder, "Do these places have anyone in IT at all?"
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They didn't think that using Meta pixel would send absolutely no information to Meta. They were on board with that. They just didn't think it would send sensitive medical information to Meta.
While I do agree with you, sometimes you have to wonder, "Do these places have anyone in IT at all?"
IT experts do nothing except reduce profit margins. You wouldn’t want a lower profit margin, would you?
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The crazy thing (to me) is that governments can still get all of those billions without the undue influence. Instead of bribes, they can charge fines, taxes, fees for regulatory inspections, etc. When you write the law, you don't have to just shrug when things are obviously broken.
Not crazy (to me). Charging taxes doesn't make you likely to get re-elected. Taking money from lobbyists and giving them what they want does.
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Random side note: how is Belgium to live in and what would it look like to live there right now? Asking for a friend.
Edit: thanks for al the information. I'll move onto learning more about the country and it's people's history.
how is Belgium to live in and what would it look like to live there right now?
It's literally between France, Germany and the Netherlands, I mean geographically yes but roughly culturally too. Arguably Brussels is a mix of all that and other cities again match where they are.
So... it's a Western European country with good quality of life
despitethanks to having one of the very highest taxes rate. You don't have to be a socialist to be here but if you want to become a rich entrepreneur it's going to be challenging.Source : immigrated there from France ~10 years ago.
Edit: s/despite/thanks to/
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From time to time, important news gets overshadowed by other headlines, even though it could have a profound impact on our (online) world. To most of us, few things are more bothersome than the dreaded cookie banners. On countless websites, you’re confronted with a pesky pop-up urging you to agree to something. You end up consenting without really knowing what it is. If you try to figure out what’s going on, you quickly get lost among the often hundreds of “partners” who want access to your personal data. Even if you do give your consent, it’s questionable whether you truly understand what you’re agreeing to.
Cookies are old news. What about browser fingerprinting which can track you across websites? https://www.amiunique.org/
There's basically no easy way to safeguard against it without making browsing nearly unusable.
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From time to time, important news gets overshadowed by other headlines, even though it could have a profound impact on our (online) world. To most of us, few things are more bothersome than the dreaded cookie banners. On countless websites, you’re confronted with a pesky pop-up urging you to agree to something. You end up consenting without really knowing what it is. If you try to figure out what’s going on, you quickly get lost among the often hundreds of “partners” who want access to your personal data. Even if you do give your consent, it’s questionable whether you truly understand what you’re agreeing to.
Someone from a developing nation told me that hating advertising is absolutely a luxury of only wealthy nations. Without ad supported formats LATAM, EMEA, and APAC would have far less access to entertainment and information. It made me reexamine how much of my thoughts on this are privileged.
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From time to time, important news gets overshadowed by other headlines, even though it could have a profound impact on our (online) world. To most of us, few things are more bothersome than the dreaded cookie banners. On countless websites, you’re confronted with a pesky pop-up urging you to agree to something. You end up consenting without really knowing what it is. If you try to figure out what’s going on, you quickly get lost among the often hundreds of “partners” who want access to your personal data. Even if you do give your consent, it’s questionable whether you truly understand what you’re agreeing to.
And then the EU introduces the worst spying law in history.
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Random side note: how is Belgium to live in and what would it look like to live there right now? Asking for a friend.
Edit: thanks for al the information. I'll move onto learning more about the country and it's people's history.
Expensive and gray.
Going down with the rest of Europe economically
