I have no idea how an ad servicing company I have never heard of could have a legitimate interest in my online activities.

Horrendous that this isn't just a browser setting that can be applied universally. It's 100% opt out every time.

Horrendous that this isn't just a browser setting that can be applied universally. It's 100% opt out every time.

tl;dr: "Reject All" will not break the site.

Also, technically there's still a cookie after that:

The choice is recorded in a consent cookie

The article seems to ride on people's anxiety about walls of text & choices presented by various cookie popups (not all of which even have a "Reject all" option) and IMHO isn't quite clear enough that "Reject all" is the best option for 99% of use cases.

Horrendous that this isn't just a browser setting that can be applied universally. It's 100% opt out every time.

https://github.com/cavi-au/Consent-O-Matic
This can do it for you on most sites in most browsers.

Well, it could have been but just like robot.txt everyone ignored the Do-not-track Header in HTTP requests.

I have it, and it does help, but it seems more often than not I still get a pop up for cookies.

If I'm given the option, I always choose to reject all. I don't know if the company behind it actually sees that or not, but it makes me feel better anyway.

That's unnecessary. Not clicking anything is legally identical to opting out. So just install uBO and add the cookie list filter and block those annoying banners entirely.

You're not wrong, but in my experience those lists cause some sites to not work anymore, the whole site will stay dark waiting for the cookie pop-up for example, or you can't scroll. I still use uBO to block ads but Consent-O-Matic gives me a better experience on those sites.

Did you try to dismiss then manually or use the filter list?

Disabling uBO, dismissing the cookie pop-up and then re-enabling uBO usually works, but is a lot more work than just running Consent-O-Matic in the background.

You didn't answer my question. Do you have to cookie list filtered in uBO or are you just using the default list?

I was using the cookie lists but I stopped using them due to the aforementioned problems.