That's why it's not brute force anymore.

Yay more hype. Just what we needed more of, it's hype, at last

And then price us out

??? The thing is on the right side of the pic. Your image is up side down. Edit: oh.duh, the two horizontal slots. I'm a dummy. Sorry.

Did I say that it did? No? Then why the rhetorical question for something that I never stated? Now that we're past that, I'm not sure if I think it's okay, but I at least recognize that it's normalized within society. And has been for like 70+ years now. The problem happens with how the data is used, and particularly abused. If you walk into my store, you expect that I am monitoring you. You expect that you are on camera and that your shopping patterns, like all foot traffic, are probably being analyzed and aggregated. What you buy is tracked, at least in aggregate, by default really, that's just volume tracking and prediction. Suffice to say that broad customer behavior analysis has been a thing for a couple generations now, at least. When you go to a website, why would you think that it is not keeping track of where you go and what you click on in the same manner? Now that I've stated that I do want to say that the real problems that we experience come in with how this data is misused out of what it's scope should be. And that we should have strong regulatory agencies forcing compliance of how this data is used and enforcing the right to privacy for people that want it removed.