Same as American companies. Send you targeted ads and news articles to influence your world view as a form of new soft power.

Jesus, at first glance I thought that was Mutahar

Segue into sexy time

Clearly the author doesn't understand how capitalism works. If Apple can pick you up by the neck, turn you upside down, and shake whatever extra money it can from you then it absolutely will do so. The problem is that one indie developer doesn't have any power over Apple... so they can go fuck themselves. The developer is granted the opportunity to grovel at the feet of their betters (richers) and pray that they are allowed to keep enough of their own crop to survive the winter. If they don't survive... then some other dev will probably jump at the chance to take part in the "free market" and demonstrate their worth.

This is a weirdly aggressive take without considering variables. Almost petulant seeming. 6” readers are relatively cheap no matter the brand, but cost goes up with size. $250 to $300 is what a 7.8” or 8” reader costs, but there’s not a single one I know of at 6” at that price. There’s 10” and 13” models. Are you saying they should cost the same as a Kindle? Not to mention, regarding Kindle, Amazon spent years building the brand but selling either at cost or possibly even taking a loss on the devices as they make money on the book sales. Companies who can’t do that tend to charge more. Lastly, it’s not “feature creep” to improve the devices over time, many changes are quality of life. Larger displays for those that want them. Frontlit displays, and later the addition of warm lighting. Displays essentially doubled their resolution allowing for crisper fonts and custom fonts to render well. Higher contrast displays with darker blacks for text. More recently color displays as an option. This is all progress, but it’s not free. Also, inflation is a thing and generally happens at a rate of 2% to 3% annually or thereabouts during “normal” times, and we’ve hardly been living in normal times over the last decade and a half.

it's an insecurity.

You know what's even cheaper to run than this "new technology"? Breathy promotion pieces that give no evidence whatsoever to support it's claims. Way to go, PR folks.