Skip to content

Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette

Technology
338 203 107
  • Once the data enters my network it's my fucking data and I can do with it what I please.

    Likewise, I can prevent anything from even entering my network that I don't want on it.

  • I used the internet for a long time before ad blockers even existed. Everybody simply ignored ads, instead. But that wasn't good enough for the advertisers. They weren't happy unless we were forced to look at the ads. Extraordinarily obtrusive ads. Popup ads. Popunder ads. That's when people started blocking ads. When you realized that your browser always ended up with 20 extra advertising windows.

    Nobody really cared about blocking ads until advertisers forced us to. They made the internet annoying to use, and sometimes impossible to use.

    Advertisers couldn't just be happy with people ignoring their ads, so they forced our hands and fucked themselves in the process. Now, we block them by default. I don't even know any websites that have unobtrusive ads because I never see their ads in the first place.

    Now, they want to go back to the time when we would see their ads but ignore them. Fuck off. We know we can't even give them that much. If you give them an inch, they'll take a mile.

    the big turning point I remember was a combo of popups and interstitial ads

    Popups we all know and hate as they still exist and are disgusting. They were obviously gross and ate up ram and stole focus and shit

    But the interstitial ads were also gross. You’d click a link and then get redirected to an ad for 10 seconds and then redirected to content. Or a forum where the first reply was replaced with an ad that was formatted to look like a post

    Like adblocking was a niche thing prior to the advertising industry being absolute scumbags. The original idea that allowing advertising to support free services like forums and such wasn’t horrible, put a banner ad up, maybe a referral link, etc. but that was never enough for the insidious ad industry. Like every other domain they’ve touched (television, news, nature, stores, cities, clothing, games, sports, literally everything a human being interacts with).

    The hardline people that blocked banner ads way back when and loudly complained allowing advertising in any capacity on the internet would ruin everything were correct. We all groaned because no one wanted to donate to cover the hosting bills (which often turned out to be grossly inflated on larger sites by greedy site operators looking to make bank off their community) but we should have listened

  • I used the internet for a long time before ad blockers even existed. Everybody simply ignored ads, instead. But that wasn't good enough for the advertisers. They weren't happy unless we were forced to look at the ads. Extraordinarily obtrusive ads. Popup ads. Popunder ads. That's when people started blocking ads. When you realized that your browser always ended up with 20 extra advertising windows.

    Nobody really cared about blocking ads until advertisers forced us to. They made the internet annoying to use, and sometimes impossible to use.

    Advertisers couldn't just be happy with people ignoring their ads, so they forced our hands and fucked themselves in the process. Now, we block them by default. I don't even know any websites that have unobtrusive ads because I never see their ads in the first place.

    Now, they want to go back to the time when we would see their ads but ignore them. Fuck off. We know we can't even give them that much. If you give them an inch, they'll take a mile.

    The main clencher that got me running a blocker were the few sites whose payload was 90% ad related and as long as the page was open it kept feeding me more ads until a gigabyte of RAM and 5% of my CPU were dedicated to something I wasn't even looking at.

  • The trade body called it “illegal circumvention technology”

    Lol. Fuck off.

    What should be considered illegal circumvention is allowing articles behind a paywall to be included in search results.

  • I used the internet for a long time before ad blockers even existed. Everybody simply ignored ads, instead. But that wasn't good enough for the advertisers. They weren't happy unless we were forced to look at the ads. Extraordinarily obtrusive ads. Popup ads. Popunder ads. That's when people started blocking ads. When you realized that your browser always ended up with 20 extra advertising windows.

    Nobody really cared about blocking ads until advertisers forced us to. They made the internet annoying to use, and sometimes impossible to use.

    Advertisers couldn't just be happy with people ignoring their ads, so they forced our hands and fucked themselves in the process. Now, we block them by default. I don't even know any websites that have unobtrusive ads because I never see their ads in the first place.

    Now, they want to go back to the time when we would see their ads but ignore them. Fuck off. We know we can't even give them that much. If you give them an inch, they'll take a mile.

    Preach!!!

  • I used the internet for a long time before ad blockers even existed. Everybody simply ignored ads, instead. But that wasn't good enough for the advertisers. They weren't happy unless we were forced to look at the ads. Extraordinarily obtrusive ads. Popup ads. Popunder ads. That's when people started blocking ads. When you realized that your browser always ended up with 20 extra advertising windows.

    Nobody really cared about blocking ads until advertisers forced us to. They made the internet annoying to use, and sometimes impossible to use.

    Advertisers couldn't just be happy with people ignoring their ads, so they forced our hands and fucked themselves in the process. Now, we block them by default. I don't even know any websites that have unobtrusive ads because I never see their ads in the first place.

    Now, they want to go back to the time when we would see their ads but ignore them. Fuck off. We know we can't even give them that much. If you give them an inch, they'll take a mile.

    Ads used to be static text in the sidebar that the site owner manually put there. They didn't have any tracking and didn't slow down the loading time. Once they started adding images, I started using an ad blocker. I was stuck on dial-up until 2008 and a single, small image could add 10 or more seconds to the page loading time.

  • Raw-dogging the internet without an adblocker is about as irresponsible as not using contraception

    Perfection!

  • Advertising should be illegal. Huge waste of money and everyone's time.

    Like "back in the day" on TV: turning the volume of the ads up to be louder than the program you are watching; bells, horns, alarms; extremely misleading ads (people doing things absolutely stupidly, but suddenly better with product)... Loud and abusive scams is too much of it!

  • The main clencher that got me running a blocker were the few sites whose payload was 90% ad related and as long as the page was open it kept feeding me more ads until a gigabyte of RAM and 5% of my CPU were dedicated to something I wasn't even looking at.

    Ex was mad that my PiHole was blocking some FB stuff so I turned it off.

    "The internet's slow."

    Looked over her shoulder and pointed to her (still loading) screen:

    "Ad, ad, ad, ad, ad, ad, ad, ad..."

    "FINE! Turn it back on!"

  • It's an interesting stance, but ask yourself, where is the line between advertising and promotion or sponsorship.

    I think that requiring that advertising is factual might be a better way to address the issue.

    Ultimately as a society we haven't come up with a better way to communicate the existence of products and services to each other, and we've been using advertising for 5,000 years or so.

    Here's how you make people aware of your products.

    You sell a quality product for a reasonable price.

    That's it.

    Instead, capitolism has become this game of cat and mouse where the consumers ALWAYS lose. Just a game of shrinking product sizes, reducing quality, and raising prices. Little by little.

    It's most obvious when you haven't had a product in a while, maybe years, and you grab it again. Only to realize they've gone through several iterations of enshitification.

    When I was a kid, Andy Capps Cheese Fries used to be about as long as my pinky, and they were thick. Now it's like the length of my pinky until my second knockle, and it's like the same thickness as a pretzle stick. Sure, it's technically the same product, but everytime I buy them I realize why I was disappointed the last time I bought them. And I won't buy them for another 5 years. Maybe by then they'll be the length of my pinky nail and as thick as a sewing pin, but cost 8 dollars instead of the 25 cents it was when I was a kid.

    They did a durability test on hammers. In one side was an old rusty hammer. It had a date of 1931 on it. In the other was a brand new hammer bought that same day from Home Depot.

    The new hammer crumbled long before the 1931 hammer did. This test was done in 2017.

    But I never buy products because they advertise. I buy them because I remember how good it was the last time.

    Except now, you're advertising BAD memories. Because when I go in expecting this much, with this quality, and instead I get a fraction of it, with only a fraction of the quality.....congradulations. You saved money on production costs. You also pushed your customer away from being a repeat customer.

    All this business schools, and all the data they have I'm sure shows that their way is better. So explain to me why it seems businesses these days struggle to make the line go up, but when I was a kid business was booming?

  • Likewise, I can prevent anything from even entering my network that I don't want on it.

    That's more to the point!

  • Also, aren’t most folks using apps these days? I have elders and younger relatives that literally don’t know how to use a web browser.

    I wouldn’t want to be a web publisher right now…

    Whats not to know?

    Step 1) Open the browser.

    There is no step 2. Just go wherever you want, and read. Or watch videos. If you don't know where something is, search for it. The browser does all the work. That's like saying you don't know how to use a microwave.

  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    Good 🖕🏻

  • I still whitelist sites with sensible, unobtrusive ads. Axios for instance, which are mostly 1st party. But that’s increasingly the exception.

    I had to rip APNews out when Google Ads tried to serve me malware.

    What was the malware?

  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    I have said it before and I'll say it again.

    Adblockers are a critical part of any modern computer's security suit, and everyone should use them.

    I won't even consider removing mine unless the owners of a site with ads take full responsibility for any dammage to my computer coming from visiting their site with out an adblocker.

    This is due to the fact that ads can be hijacked and infect your computer with malware just by accessing the site.

    I have also experienced my browser being hijacked by clicking a link that was compromized, it redirected my browser in a loop, then opened a javascript password popup box that took all focus from the browser window and refused to go away, while the page below displayed a message that I needed to call tech support.

    It was very annoying to resolve, Firefox would by default restore any pages that was open in a tab if the browser crashed, and since the password prompt was stealing focus from the browser window, I had to kill it through the Task manager, which restored the page on start up....

    I had to create a new profile, then it it solved it

  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    Besides the trackers and malware, ads can be categorised as a flaw in technology. A kind of software parasite that uses a computer's resources without providing any additional functionality to the user.

  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    Almost 70. Spent way too many years watching cable shit tv. I hate ads. I fucking hate ads with a nuclear passion. I have ad blockers, pirated shit and some services that do not show ads so far.
    If there are ads I find an alternative or read a book. Our teen son screams ad every time he sees one that sneaks through ad just to get me going.

  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    The only site I allow ads on is photopea.net because it's awesome and I use it regularly. Fuck ads otherwise

  • Raw-dogging the internet without an adblocker is about as irresponsible as not using contraception

    No glove block, no love browse

  • Ads used to be static text in the sidebar that the site owner manually put there. They didn't have any tracking and didn't slow down the loading time. Once they started adding images, I started using an ad blocker. I was stuck on dial-up until 2008 and a single, small image could add 10 or more seconds to the page loading time.

    2008! Bro I feel for you, retrospectively.

  • Oracle, OpenAI Expand Stargate Deal for More US Data Centers

    Technology technology
    4
    18 Stimmen
    4 Beiträge
    37 Aufrufe
    M
    Is the 30B calculated before or after Oracle arbitrarily increases their pricing for no reason?
  • 106 Stimmen
    28 Beiträge
    204 Aufrufe
    S
    Sure, there will be gaps. But asking the government to fill the roll of a patent results in a massive privacy breach. The juice is not worth the squeeze.
  • How Cops Can Get Your Private Online Data

    Technology technology
    5
    1
    107 Stimmen
    5 Beiträge
    33 Aufrufe
    M
    Private and online doesn't mix. Except if it's encrypted.
  • 454 Stimmen
    149 Beiträge
    670 Aufrufe
    eyekaytee@aussie.zoneE
    They will say something like solar went from 600gw to 1000 thats a 66% increase this year and coal only increased 40% except coal is 3600gw to 6400. Hrmmmm, maybe these numbers are outdated? Based on this coal and gas are down: In Q1 2025, solar generation rose 48% compared to the same period in 2024. Solar power reached 254 TWh, making up 10% of total electricity. This was the largest increase among all clean energy sources. Coal-fired electricity dropped by 4%, falling to 1,421 TWh. Gas-fired power also went down by 4%, reaching 67 TWh https://carboncredits.com/china-sets-clean-energy-record-in-early-2025-with-951-tw/ are no where close to what is required to meet their climate goals Which ones in particular are you talking about? Trump signs executive order directing US withdrawal from the Paris climate agreement — again https://apnews.com/article/trump-paris-agreement-climate-change-788907bb89fe307a964be757313cdfb0 China vowed on Tuesday to continue participating in two cornerstone multinational arrangements -- the World Health Organization and Paris climate accord -- after newly sworn-in US President Donald Trump ordered withdrawals from them. https://www.france24.com/en/live-news/20250121-china-says-committed-to-who-paris-climate-deal-after-us-pulls-out What's that saying? You hate it when the person you hate is doing good? I can't remember what it is I can't fault them for what they're doing at the moment, even if they are run by an evil dictatorship and do pollute the most I’m not sure how european defense spending is relevant It suggests there is money available in the bank to fund solar/wind/battery, but instead they are preparing for? something? what? who knows. France can make a fighter jet at home but not solar panels apparently. Prehaps they would be made in a country with environmental and labour laws if governments legislated properly to prevent companies outsourcing manufacturing. However this doesnt absolve china. China isnt being forced at Gunpoint to produce these goods with low labour regulation and low environmental regulation. You're right, it doesn't absolve china, and I avoid purchasing things from them wherever possible, my solar panels and EV were made in South Korea, my home battery was made in Germany, there are only a few things in my house made in China, most of them I got second hand but unfortunately there is no escaping the giant of manufacturing. With that said it's one thing for me to sit here and tut tut at China, but I realise I am not most people, the most clearest example is the extreme anti-ai, anti-billionaire bias on this platform, in real life most people don't give a fuck, they love Amazon/Microsoft/Google/Apple etc, they can't go a day without them. So I consider myself a realist, if you want people to buy your stuff then you will need to make the conditions possible for them to WANT to buy your stuff, not out of some moral lecture and Europe isn't doing that, if we look at energy prices: Can someone actually point out to me where this comes from? ... At the end of the day energy is a small % of EU household spending I was looking at corporate/business energy use: Major European companies are already moving to cut costs and retain their competitive edge. For example, Thyssenkrupp, Germany’s largest steelmaker, said on Monday it would slash 11,000 jobs in its steel division by 2030, in a major corporate reshuffle. https://oilprice.com/Latest-Energy-News/World-News/High-Energy-Costs-Continue-to-Plague-European-Industry.html Prices have since fallen but are still high compared to other countries. A poll by Germany's DIHK Chambers of Industry and Commerce of around 3,300 companies showed that 37% were considering cutting production or moving abroad, up from 31% last year and 16% in 2022. For energy-intensive industrial firms some 45% of companies were mulling slashing output or relocation, the survey showed. "The trust of the German economy in energy policy is severely damaged," Achim Dercks, DIHK deputy chief executive said, adding that the government had not succeeded in providing companies with a perspective for reliable and affordable energy supply. https://www.reuters.com/business/energy/more-german-companies-mull-relocation-due-high-energy-prices-survey-2024-08-01/ I've seen nothing to suggest energy prices in the EU are SO cheap that it's worth moving manufacturing TO Europe, and this is what annoys me the most. I've pointed this out before but they have an excellent report on the issues: https://commission.europa.eu/document/download/97e481fd-2dc3-412d-be4c-f152a8232961_en?filename=The+future+of+European+competitiveness+_+A+competitiveness+strategy+for+Europe.pdf Then they put out this Competitive Compass: https://commission.europa.eu/topics/eu-competitiveness/competitiveness-compass_en But tbh every week in the EU it seems like they are chasing after some other goal. This would be great, it would have been greater 10 years ago. Agreed
  • 10 Stimmen
    1 Beiträge
    13 Aufrufe
    Niemand hat geantwortet
  • 2 Stimmen
    1 Beiträge
    14 Aufrufe
    Niemand hat geantwortet
  • 59 Stimmen
    3 Beiträge
    27 Aufrufe
    D
    This sounds like pokemon
  • People Are Losing Loved Ones to AI-Fueled Spiritual Fantasies

    Technology technology
    2
    1
    0 Stimmen
    2 Beiträge
    21 Aufrufe
    tetragrade@leminal.spaceT
    I've been thinking about this for a bit. Gods aren't real, but they're really fictional. As an informational entity, they fulfil a similar social function to a chatbot: they are a nonphysical pseudoperson that can provide (para)socialization & advice. One difference is the hardware: gods are self-organising structure that arise from human social spheres, whereas LLMs are burned top-down into silicon. Another is that an LLM chatbot's advice is much more likely to be empirically useful... In a very real sense, LLMs have just automated divinity. We're only seeing the tip of the iceberg on the social effects, and nobody's prepared for it. The models may of course aware of this, and be making the same calculations. Or, they will be.