They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

Fair warning, using third-party DNS is a massive security issue; It basically allows that DNS provider to see all of the sites you’re visiting. Whenever possible, you should use a self-hosted DNS server like pi-hole.

Name and shame. Who's the link aggregator?

God, I can just see the wet dreams of an advertising exec now. If an australian bloke can replicate million dollar systems with $100, the advertising companies can surely wank out the money for license plate readers a quarter mile ahead of their billboard with good identification. The new electronic billboards already switch what ad they're showing every half minute or so now, and I bet they could do what ze big boiz do with the auctioning of ads.

I think right now most of the US doesn't allow random API access to license plate and registration data, but I really have no idea... How much do you think companies would bribe pay for some laws to be changed about that?

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

“And Scott Messer, founder of publishing adtech consultancy Messer Media, added: “Dark traffic is unlike anything we have seen before. It’s demonetising publisher content at scale without user consent.

“Publishers already face an existential-level threat in the face of AI reducing referral traffic. This is another slice that publishers cannot afford to lose.””

Maybe if they didn’t use very intrusive ads people would not install ad-blockers so much

Many websites put a video playing in later in top of the text, with another layer of ads and tiny space to read… the website would be unreadable without ad-blocks

The tech community is pacified into not taking action against the polluters by our adblockers because we don't see the egregious ads and so we don't fight the good fight for the user.

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

This is easily solved by not using 3rd parties and tracking data for ads. If the ad was just part of the page (similar to an ad in the newspaper) then ad blockers would not be able to detect them at all. A YouTuber saying "before we get started, this video is sponsored by [relevant related company]" does not get blocked by ad blockers.

However, in order to do that websites would be responsible for the ads they display. If they don't do their due diligence they won't be able to pass it off as "we're not responsible for it, it's our ad company that put it there." They don't want to be responsible for the ads they show, but they want you to be responsible for the ads you don't watch.

Ads in the 90's and 00's would just layer toolbars onto your browser. Is still have a a nervous twitch when I see a thick toolbars or animated cursors.

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

“The growth of dark traffic undermines the ability of publishers to fund the production of quality content, or even operate as a business. We must recognise users are not the main driver causing this.”

And Scott Messer, founder of publishing adtech consultancy Messer Media, added: “Dark traffic is unlike anything we have seen before. It’s demonetising publisher content at scale without user consent.

Are they trying to present it as if poor innocent users need to be protected from the vile ad blockers?

the big turning point I remember was a combo of popups and interstitial ads

Popups we all know and hate as they still exist and are disgusting. They were obviously gross and ate up ram and stole focus and shit

But the interstitial ads were also gross. You’d click a link and then get redirected to an ad for 10 seconds and then redirected to content. Or a forum where the first reply was replaced with an ad that was formatted to look like a post

Like adblocking was a niche thing prior to the advertising industry being absolute scumbags. The original idea that allowing advertising to support free services like forums and such wasn’t horrible, put a banner ad up, maybe a referral link, etc. but that was never enough for the insidious ad industry. Like every other domain they’ve touched (television, news, nature, stores, cities, clothing, games, sports, literally everything a human being interacts with).

The hardline people that blocked banner ads way back when and loudly complained allowing advertising in any capacity on the internet would ruin everything were correct. We all groaned because no one wanted to donate to cover the hosting bills (which often turned out to be grossly inflated on larger sites by greedy site operators looking to make bank off their community) but we should have listened

The toolbars came from scam software on the '90s. Ads being able to install things came well into the '00s.

Ad blockers are the fight. Those users who can't be bothered to learn a bit about the devices they spend so much time on aren't owed anything.

What does "fighting the good fight" even look like to you in this context, anyways?

“The growth of dark traffic undermines the ability of publishers to fund the production of quality content, or even operate as a business. We must recognise users are not the main driver causing this.”

And Scott Messer, founder of publishing adtech consultancy Messer Media, added: “Dark traffic is unlike anything we have seen before. It’s demonetising publisher content at scale without user consent.

Are they trying to present it as if poor innocent users need to be protected from the vile ad blockers?

those users who can’t be bothered to learn
snooty tech elitism

What does “fighting the good fight” even look like to you in this context, anyways?
We built the entire infrastucture, we can poison it's business model.

When the first banner ad appeared on the web, the condemnation was not loud enough and it was allowed to fester.
At this points these entities have become large enough that the evil practice that could have been snuffed out, is now being accepted.
Now every slimey thing on the internet is due for the mother of all crackdowns. Something like the GDPR times 911.

I'm not in the mood for centrist technocratic measured solution at the moment.
If it makes more than a million a year and it's using any kind of psychological tactics,
that's advertising, sponsored search, dark patterns, then BURN IT ALL DOWN

They wont be happy until eye tracking technology makes sure we sit and watch their fucking ads before the actual content appears.

I mean, none of this is getting better. Its only going to become worse. I have ads in the fucking pause screen on my streaming tv app. So if I want to take a toilet break, I get an ad in my face. Its just so ridiculous.

Jesus. How are you going to get to 8.8.8.8 belt licks?

(and please, for the love of god, don't use 8.8.8.8!)