Skip to content

Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette

Technology
350 205 1.1k
  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    Raw-dogging the internet without an adblocker is about as irresponsible as not using contraception

  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    Obligatory xkcd 624:

    Browsing without adblock

  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    Damn people, enshitifying the internet for the advertisers.

    I switched to GrapheneOS which uses Vanadium browser by default, which doesn't support any content blocking yet. I use ProtonVPN which seems to block everything.

  • The trade body called it “illegal circumvention technology”

    Lol. Fuck off.

    Once the data enters my network it's my fucking data and I can do with it what I please.

  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    Adblockers the heroes we need.

  • It's an interesting stance, but ask yourself, where is the line between advertising and promotion or sponsorship.

    I think that requiring that advertising is factual might be a better way to address the issue.

    Ultimately as a society we haven't come up with a better way to communicate the existence of products and services to each other, and we've been using advertising for 5,000 years or so.

    Marketing is society's cancer.

    When a company has a good product/idea, they grow organically. If I'm looking for something, it should be enough to have information available through manufacturers websites and customer opinions, there is ZERO need to shove ads down people's throats, which usually translates onto overconsumption and buying the best marketed (not the optimal) product.

    So yeah, fuck marketing in general, big corporations greed and their entitlement to control the web.

  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    It's not about blocking ads for me, that's a happy side-effect, it's about owning your computing and taking the necessary protection against tracking. Before "ad blockers" existed I spent a lot of time manually configuring my browser to block websites from connecting me to unnecessary, potentially intrusive third party servers, after all it's my browser and my internet connection. Now uBlock Origin does that for me, it's not an ad blocker, it's a wide spectrum content blocker and the user should have the final say on what they connect to. I think we should stop calling them ad blockers.

  • Once the data enters my network it's my fucking data and I can do with it what I please.

    Likewise, I can prevent anything from even entering my network that I don't want on it.

  • I used the internet for a long time before ad blockers even existed. Everybody simply ignored ads, instead. But that wasn't good enough for the advertisers. They weren't happy unless we were forced to look at the ads. Extraordinarily obtrusive ads. Popup ads. Popunder ads. That's when people started blocking ads. When you realized that your browser always ended up with 20 extra advertising windows.

    Nobody really cared about blocking ads until advertisers forced us to. They made the internet annoying to use, and sometimes impossible to use.

    Advertisers couldn't just be happy with people ignoring their ads, so they forced our hands and fucked themselves in the process. Now, we block them by default. I don't even know any websites that have unobtrusive ads because I never see their ads in the first place.

    Now, they want to go back to the time when we would see their ads but ignore them. Fuck off. We know we can't even give them that much. If you give them an inch, they'll take a mile.

    the big turning point I remember was a combo of popups and interstitial ads

    Popups we all know and hate as they still exist and are disgusting. They were obviously gross and ate up ram and stole focus and shit

    But the interstitial ads were also gross. You’d click a link and then get redirected to an ad for 10 seconds and then redirected to content. Or a forum where the first reply was replaced with an ad that was formatted to look like a post

    Like adblocking was a niche thing prior to the advertising industry being absolute scumbags. The original idea that allowing advertising to support free services like forums and such wasn’t horrible, put a banner ad up, maybe a referral link, etc. but that was never enough for the insidious ad industry. Like every other domain they’ve touched (television, news, nature, stores, cities, clothing, games, sports, literally everything a human being interacts with).

    The hardline people that blocked banner ads way back when and loudly complained allowing advertising in any capacity on the internet would ruin everything were correct. We all groaned because no one wanted to donate to cover the hosting bills (which often turned out to be grossly inflated on larger sites by greedy site operators looking to make bank off their community) but we should have listened

  • I used the internet for a long time before ad blockers even existed. Everybody simply ignored ads, instead. But that wasn't good enough for the advertisers. They weren't happy unless we were forced to look at the ads. Extraordinarily obtrusive ads. Popup ads. Popunder ads. That's when people started blocking ads. When you realized that your browser always ended up with 20 extra advertising windows.

    Nobody really cared about blocking ads until advertisers forced us to. They made the internet annoying to use, and sometimes impossible to use.

    Advertisers couldn't just be happy with people ignoring their ads, so they forced our hands and fucked themselves in the process. Now, we block them by default. I don't even know any websites that have unobtrusive ads because I never see their ads in the first place.

    Now, they want to go back to the time when we would see their ads but ignore them. Fuck off. We know we can't even give them that much. If you give them an inch, they'll take a mile.

    The main clencher that got me running a blocker were the few sites whose payload was 90% ad related and as long as the page was open it kept feeding me more ads until a gigabyte of RAM and 5% of my CPU were dedicated to something I wasn't even looking at.

  • The trade body called it “illegal circumvention technology”

    Lol. Fuck off.

    What should be considered illegal circumvention is allowing articles behind a paywall to be included in search results.

  • I used the internet for a long time before ad blockers even existed. Everybody simply ignored ads, instead. But that wasn't good enough for the advertisers. They weren't happy unless we were forced to look at the ads. Extraordinarily obtrusive ads. Popup ads. Popunder ads. That's when people started blocking ads. When you realized that your browser always ended up with 20 extra advertising windows.

    Nobody really cared about blocking ads until advertisers forced us to. They made the internet annoying to use, and sometimes impossible to use.

    Advertisers couldn't just be happy with people ignoring their ads, so they forced our hands and fucked themselves in the process. Now, we block them by default. I don't even know any websites that have unobtrusive ads because I never see their ads in the first place.

    Now, they want to go back to the time when we would see their ads but ignore them. Fuck off. We know we can't even give them that much. If you give them an inch, they'll take a mile.

    Preach!!!

  • I used the internet for a long time before ad blockers even existed. Everybody simply ignored ads, instead. But that wasn't good enough for the advertisers. They weren't happy unless we were forced to look at the ads. Extraordinarily obtrusive ads. Popup ads. Popunder ads. That's when people started blocking ads. When you realized that your browser always ended up with 20 extra advertising windows.

    Nobody really cared about blocking ads until advertisers forced us to. They made the internet annoying to use, and sometimes impossible to use.

    Advertisers couldn't just be happy with people ignoring their ads, so they forced our hands and fucked themselves in the process. Now, we block them by default. I don't even know any websites that have unobtrusive ads because I never see their ads in the first place.

    Now, they want to go back to the time when we would see their ads but ignore them. Fuck off. We know we can't even give them that much. If you give them an inch, they'll take a mile.

    Ads used to be static text in the sidebar that the site owner manually put there. They didn't have any tracking and didn't slow down the loading time. Once they started adding images, I started using an ad blocker. I was stuck on dial-up until 2008 and a single, small image could add 10 or more seconds to the page loading time.

  • Raw-dogging the internet without an adblocker is about as irresponsible as not using contraception

    Perfection!

  • Advertising should be illegal. Huge waste of money and everyone's time.

    Like "back in the day" on TV: turning the volume of the ads up to be louder than the program you are watching; bells, horns, alarms; extremely misleading ads (people doing things absolutely stupidly, but suddenly better with product)... Loud and abusive scams is too much of it!

  • The main clencher that got me running a blocker were the few sites whose payload was 90% ad related and as long as the page was open it kept feeding me more ads until a gigabyte of RAM and 5% of my CPU were dedicated to something I wasn't even looking at.

    Ex was mad that my PiHole was blocking some FB stuff so I turned it off.

    "The internet's slow."

    Looked over her shoulder and pointed to her (still loading) screen:

    "Ad, ad, ad, ad, ad, ad, ad, ad..."

    "FINE! Turn it back on!"

  • It's an interesting stance, but ask yourself, where is the line between advertising and promotion or sponsorship.

    I think that requiring that advertising is factual might be a better way to address the issue.

    Ultimately as a society we haven't come up with a better way to communicate the existence of products and services to each other, and we've been using advertising for 5,000 years or so.

    Here's how you make people aware of your products.

    You sell a quality product for a reasonable price.

    That's it.

    Instead, capitolism has become this game of cat and mouse where the consumers ALWAYS lose. Just a game of shrinking product sizes, reducing quality, and raising prices. Little by little.

    It's most obvious when you haven't had a product in a while, maybe years, and you grab it again. Only to realize they've gone through several iterations of enshitification.

    When I was a kid, Andy Capps Cheese Fries used to be about as long as my pinky, and they were thick. Now it's like the length of my pinky until my second knockle, and it's like the same thickness as a pretzle stick. Sure, it's technically the same product, but everytime I buy them I realize why I was disappointed the last time I bought them. And I won't buy them for another 5 years. Maybe by then they'll be the length of my pinky nail and as thick as a sewing pin, but cost 8 dollars instead of the 25 cents it was when I was a kid.

    They did a durability test on hammers. In one side was an old rusty hammer. It had a date of 1931 on it. In the other was a brand new hammer bought that same day from Home Depot.

    The new hammer crumbled long before the 1931 hammer did. This test was done in 2017.

    But I never buy products because they advertise. I buy them because I remember how good it was the last time.

    Except now, you're advertising BAD memories. Because when I go in expecting this much, with this quality, and instead I get a fraction of it, with only a fraction of the quality.....congradulations. You saved money on production costs. You also pushed your customer away from being a repeat customer.

    All this business schools, and all the data they have I'm sure shows that their way is better. So explain to me why it seems businesses these days struggle to make the line go up, but when I was a kid business was booming?

  • Likewise, I can prevent anything from even entering my network that I don't want on it.

    That's more to the point!

  • Also, aren’t most folks using apps these days? I have elders and younger relatives that literally don’t know how to use a web browser.

    I wouldn’t want to be a web publisher right now…

    Whats not to know?

    Step 1) Open the browser.

    There is no step 2. Just go wherever you want, and read. Or watch videos. If you don't know where something is, search for it. The browser does all the work. That's like saying you don't know how to use a microwave.

  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    Good 🖕🏻

  • 184 Stimmen
    37 Beiträge
    271 Aufrufe
    C
    Some of the stories do also include solutions to those same issues, though that also tends to lead to limiting the capabilities of the robots. The message could be interpreted as it being a trade off between versatility and risk.
  • 8 Stimmen
    1 Beiträge
    13 Aufrufe
    Niemand hat geantwortet
  • How to transform your Neovim to Cursor in minutes - Composio

    Technology technology
    1
    1
    4 Stimmen
    1 Beiträge
    14 Aufrufe
    Niemand hat geantwortet
  • 311 Stimmen
    37 Beiträge
    207 Aufrufe
    S
    Same, especially when searching technical or niche topics. Since there aren't a ton of results specific to the topic, mostly semi-related results will appear in the first page or two of a regular (non-Gemini) Google search, just due to the higher popularity of those webpages compared to the relevant webpages. Even the relevant webpages will have lots of non-relevant or semi-relevant information surrounding the answer I'm looking for. I don't know enough about it to be sure, but Gemini is probably just scraping a handful of websites on the first page, and since most of those are only semi-related, the resulting summary is a classic example of garbage in, garbage out. I also think there's probably something in the code that looks for information that is shared across multiple sources and prioritizing that over something that's only on one particular page (possibly the sole result with the information you need). Then, it phrases the summary as a direct answer to your query, misrepresenting the actual information on the pages they scraped. At least Gemini gives sources, I guess. The thing that gets on my nerves the most is how often I see people quote the summary as proof of something without checking the sources. It was bad before the rollout of Gemini, but at least back then Google was mostly scraping text and presenting it with little modification, along with a direct link to the webpage. Now, it's an LLM generating text phrased as a direct answer to a question (that was also AI-generated from your search query) using AI-summarized data points scraped from multiple webpages. It's obfuscating the source material further, but I also can't help but feel like it exposes a little of the behind-the-scenes fuckery Google has been doing for years before Gemini. How it bastardizes your query by interpreting it into a question, and then prioritizes homogeneous results that agree on the "answer" to your "question". For years they've been doing this to a certain extent, they just didn't share how they interpreted your query.
  • 175 Stimmen
    38 Beiträge
    187 Aufrufe
    whotookkarl@lemmy.worldW
    It's not a back door, it's just a rear entryway
  • 35 Stimmen
    1 Beiträge
    13 Aufrufe
    Niemand hat geantwortet
  • 5 Stimmen
    1 Beiträge
    11 Aufrufe
    Niemand hat geantwortet
  • 1 Stimmen
    8 Beiträge
    39 Aufrufe
    L
    I made a PayPal account like 20 years ago in a third world country. The only thing you needed then is an email and password. I have no real name on there and no PII, technically my bank card is attached but on PP itself there's no KYC. I think you could probably use some types of prepaid cards with it if you want to avoid using a bank altogether but for me this wasn't an issue, I just didn't want my ID on any records, I don't have any serious OpSec concerns otherwise. I'm sure you could either buy PayPal accounts like this if you needed to, or make one in a country that doesn't have KYC laws somehow. From there I'd add money to my balance and send money as F&F. At no point did I need an ID so in that sense there's no KYC. Some sellers on localmarket were fancy enough to list that they wanted an ID for KYC, but I'm sure you could just send them any random ID you made in paint from the republic of dave and you'd be fine.