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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette

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  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    I used the internet for a long time before ad blockers even existed. Everybody simply ignored ads, instead. But that wasn't good enough for the advertisers. They weren't happy unless we were forced to look at the ads. Extraordinarily obtrusive ads. Popup ads. Popunder ads. That's when people started blocking ads. When you realized that your browser always ended up with 20 extra advertising windows.

    Nobody really cared about blocking ads until advertisers forced us to. They made the internet annoying to use, and sometimes impossible to use.

    Advertisers couldn't just be happy with people ignoring their ads, so they forced our hands and fucked themselves in the process. Now, we block them by default. I don't even know any websites that have unobtrusive ads because I never see their ads in the first place.

    Now, they want to go back to the time when we would see their ads but ignore them. Fuck off. We know we can't even give them that much. If you give them an inch, they'll take a mile.

  • Advertising should be illegal. Huge waste of money and everyone's time.

    It's an interesting stance, but ask yourself, where is the line between advertising and promotion or sponsorship.

    I think that requiring that advertising is factual might be a better way to address the issue.

    Ultimately as a society we haven't come up with a better way to communicate the existence of products and services to each other, and we've been using advertising for 5,000 years or so.

  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    Raw-dogging the internet without an adblocker is about as irresponsible as not using contraception

  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    Obligatory xkcd 624:

    Browsing without adblock

  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    Damn people, enshitifying the internet for the advertisers.

    I switched to GrapheneOS which uses Vanadium browser by default, which doesn't support any content blocking yet. I use ProtonVPN which seems to block everything.

  • The trade body called it “illegal circumvention technology”

    Lol. Fuck off.

    Once the data enters my network it's my fucking data and I can do with it what I please.

  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    Adblockers the heroes we need.

  • It's an interesting stance, but ask yourself, where is the line between advertising and promotion or sponsorship.

    I think that requiring that advertising is factual might be a better way to address the issue.

    Ultimately as a society we haven't come up with a better way to communicate the existence of products and services to each other, and we've been using advertising for 5,000 years or so.

    Marketing is society's cancer.

    When a company has a good product/idea, they grow organically. If I'm looking for something, it should be enough to have information available through manufacturers websites and customer opinions, there is ZERO need to shove ads down people's throats, which usually translates onto overconsumption and buying the best marketed (not the optimal) product.

    So yeah, fuck marketing in general, big corporations greed and their entitlement to control the web.

  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    It's not about blocking ads for me, that's a happy side-effect, it's about owning your computing and taking the necessary protection against tracking. Before "ad blockers" existed I spent a lot of time manually configuring my browser to block websites from connecting me to unnecessary, potentially intrusive third party servers, after all it's my browser and my internet connection. Now uBlock Origin does that for me, it's not an ad blocker, it's a wide spectrum content blocker and the user should have the final say on what they connect to. I think we should stop calling them ad blockers.

  • Once the data enters my network it's my fucking data and I can do with it what I please.

    Likewise, I can prevent anything from even entering my network that I don't want on it.

  • I used the internet for a long time before ad blockers even existed. Everybody simply ignored ads, instead. But that wasn't good enough for the advertisers. They weren't happy unless we were forced to look at the ads. Extraordinarily obtrusive ads. Popup ads. Popunder ads. That's when people started blocking ads. When you realized that your browser always ended up with 20 extra advertising windows.

    Nobody really cared about blocking ads until advertisers forced us to. They made the internet annoying to use, and sometimes impossible to use.

    Advertisers couldn't just be happy with people ignoring their ads, so they forced our hands and fucked themselves in the process. Now, we block them by default. I don't even know any websites that have unobtrusive ads because I never see their ads in the first place.

    Now, they want to go back to the time when we would see their ads but ignore them. Fuck off. We know we can't even give them that much. If you give them an inch, they'll take a mile.

    the big turning point I remember was a combo of popups and interstitial ads

    Popups we all know and hate as they still exist and are disgusting. They were obviously gross and ate up ram and stole focus and shit

    But the interstitial ads were also gross. You’d click a link and then get redirected to an ad for 10 seconds and then redirected to content. Or a forum where the first reply was replaced with an ad that was formatted to look like a post

    Like adblocking was a niche thing prior to the advertising industry being absolute scumbags. The original idea that allowing advertising to support free services like forums and such wasn’t horrible, put a banner ad up, maybe a referral link, etc. but that was never enough for the insidious ad industry. Like every other domain they’ve touched (television, news, nature, stores, cities, clothing, games, sports, literally everything a human being interacts with).

    The hardline people that blocked banner ads way back when and loudly complained allowing advertising in any capacity on the internet would ruin everything were correct. We all groaned because no one wanted to donate to cover the hosting bills (which often turned out to be grossly inflated on larger sites by greedy site operators looking to make bank off their community) but we should have listened

  • I used the internet for a long time before ad blockers even existed. Everybody simply ignored ads, instead. But that wasn't good enough for the advertisers. They weren't happy unless we were forced to look at the ads. Extraordinarily obtrusive ads. Popup ads. Popunder ads. That's when people started blocking ads. When you realized that your browser always ended up with 20 extra advertising windows.

    Nobody really cared about blocking ads until advertisers forced us to. They made the internet annoying to use, and sometimes impossible to use.

    Advertisers couldn't just be happy with people ignoring their ads, so they forced our hands and fucked themselves in the process. Now, we block them by default. I don't even know any websites that have unobtrusive ads because I never see their ads in the first place.

    Now, they want to go back to the time when we would see their ads but ignore them. Fuck off. We know we can't even give them that much. If you give them an inch, they'll take a mile.

    The main clencher that got me running a blocker were the few sites whose payload was 90% ad related and as long as the page was open it kept feeding me more ads until a gigabyte of RAM and 5% of my CPU were dedicated to something I wasn't even looking at.

  • The trade body called it “illegal circumvention technology”

    Lol. Fuck off.

    What should be considered illegal circumvention is allowing articles behind a paywall to be included in search results.

  • I used the internet for a long time before ad blockers even existed. Everybody simply ignored ads, instead. But that wasn't good enough for the advertisers. They weren't happy unless we were forced to look at the ads. Extraordinarily obtrusive ads. Popup ads. Popunder ads. That's when people started blocking ads. When you realized that your browser always ended up with 20 extra advertising windows.

    Nobody really cared about blocking ads until advertisers forced us to. They made the internet annoying to use, and sometimes impossible to use.

    Advertisers couldn't just be happy with people ignoring their ads, so they forced our hands and fucked themselves in the process. Now, we block them by default. I don't even know any websites that have unobtrusive ads because I never see their ads in the first place.

    Now, they want to go back to the time when we would see their ads but ignore them. Fuck off. We know we can't even give them that much. If you give them an inch, they'll take a mile.

    Preach!!!

  • I used the internet for a long time before ad blockers even existed. Everybody simply ignored ads, instead. But that wasn't good enough for the advertisers. They weren't happy unless we were forced to look at the ads. Extraordinarily obtrusive ads. Popup ads. Popunder ads. That's when people started blocking ads. When you realized that your browser always ended up with 20 extra advertising windows.

    Nobody really cared about blocking ads until advertisers forced us to. They made the internet annoying to use, and sometimes impossible to use.

    Advertisers couldn't just be happy with people ignoring their ads, so they forced our hands and fucked themselves in the process. Now, we block them by default. I don't even know any websites that have unobtrusive ads because I never see their ads in the first place.

    Now, they want to go back to the time when we would see their ads but ignore them. Fuck off. We know we can't even give them that much. If you give them an inch, they'll take a mile.

    Ads used to be static text in the sidebar that the site owner manually put there. They didn't have any tracking and didn't slow down the loading time. Once they started adding images, I started using an ad blocker. I was stuck on dial-up until 2008 and a single, small image could add 10 or more seconds to the page loading time.

  • Raw-dogging the internet without an adblocker is about as irresponsible as not using contraception

    Perfection!

  • Advertising should be illegal. Huge waste of money and everyone's time.

    Like "back in the day" on TV: turning the volume of the ads up to be louder than the program you are watching; bells, horns, alarms; extremely misleading ads (people doing things absolutely stupidly, but suddenly better with product)... Loud and abusive scams is too much of it!

  • The main clencher that got me running a blocker were the few sites whose payload was 90% ad related and as long as the page was open it kept feeding me more ads until a gigabyte of RAM and 5% of my CPU were dedicated to something I wasn't even looking at.

    Ex was mad that my PiHole was blocking some FB stuff so I turned it off.

    "The internet's slow."

    Looked over her shoulder and pointed to her (still loading) screen:

    "Ad, ad, ad, ad, ad, ad, ad, ad..."

    "FINE! Turn it back on!"

  • It's an interesting stance, but ask yourself, where is the line between advertising and promotion or sponsorship.

    I think that requiring that advertising is factual might be a better way to address the issue.

    Ultimately as a society we haven't come up with a better way to communicate the existence of products and services to each other, and we've been using advertising for 5,000 years or so.

    Here's how you make people aware of your products.

    You sell a quality product for a reasonable price.

    That's it.

    Instead, capitolism has become this game of cat and mouse where the consumers ALWAYS lose. Just a game of shrinking product sizes, reducing quality, and raising prices. Little by little.

    It's most obvious when you haven't had a product in a while, maybe years, and you grab it again. Only to realize they've gone through several iterations of enshitification.

    When I was a kid, Andy Capps Cheese Fries used to be about as long as my pinky, and they were thick. Now it's like the length of my pinky until my second knockle, and it's like the same thickness as a pretzle stick. Sure, it's technically the same product, but everytime I buy them I realize why I was disappointed the last time I bought them. And I won't buy them for another 5 years. Maybe by then they'll be the length of my pinky nail and as thick as a sewing pin, but cost 8 dollars instead of the 25 cents it was when I was a kid.

    They did a durability test on hammers. In one side was an old rusty hammer. It had a date of 1931 on it. In the other was a brand new hammer bought that same day from Home Depot.

    The new hammer crumbled long before the 1931 hammer did. This test was done in 2017.

    But I never buy products because they advertise. I buy them because I remember how good it was the last time.

    Except now, you're advertising BAD memories. Because when I go in expecting this much, with this quality, and instead I get a fraction of it, with only a fraction of the quality.....congradulations. You saved money on production costs. You also pushed your customer away from being a repeat customer.

    All this business schools, and all the data they have I'm sure shows that their way is better. So explain to me why it seems businesses these days struggle to make the line go up, but when I was a kid business was booming?

  • Likewise, I can prevent anything from even entering my network that I don't want on it.

    That's more to the point!

  • [Horses] Phones Ruined Everything

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    M
    I found this really interesting and thought provoking. I loved the line how ultimate optimism is not always misplaced.
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    swelter_spark@reddthat.comS
    No problem. If that doesn't work for you, ComfyUI is also a popular option, but it's more complicated.
  • We need to stop pretending AI is intelligent

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    dsilverz@friendica.worldD
    @technocrit While I agree with the main point that "AI/LLMs has/have no agency", I must be the boring, ackchyually person who points out and remembers some nerdy things.tl;dr: indeed, AIs and LLMs aren't intelligent... we aren't so intelligent as we think we are, either, because we hold no "exclusivity" of intelligence among biosphere (corvids, dolphins, etc) and because there's no such thing as non-deterministic "intelligence". We're just biologically compelled to think that we can think and we're the only ones to think, and this is just anthropocentric and naive from us (yeah, me included).If you have the patience to read a long and quite verbose text, it's below. If you don't, well, no problems, just stick to my tl;dr above.-----First and foremost, everything is ruled by physics. Deep down, everything is just energy and matter (the former of which, to quote the famous Einstein equation e = mc, is energy as well), and this inexorably includes living beings.Bodies, flesh, brains, nerves and other biological parts, they're not so different from a computer case, CPUs/NPUs/TPUs, cables and other computer parts: to quote Sagan, it's all "made of star stuff", it's all a bunch of quarks and other elementary particles clumped together and forming subatomic particles forming atoms forming molecules forming everything we know, including our very selves...Everything is compelled to follow the same laws of physics, everything is subjected to the same cosmic principles, everything is subjected to the same fundamental forces, everything is subjected to the same entropy, everything decays and ends (and this comment is just a reminder, a cosmic-wide Memento mori).It's bleak, but this is the cosmic reality: cosmos is simply indifferent to all existence, and we're essentially no different than our fancy "tools", be it the wheel, the hammer, the steam engine, the Voyager twins or the modern dystopian electronic devices crafted to follow pieces of logical instructions, some of which were labelled by developers as "Markov Chains" and "Artificial Neural Networks".Then, there's also the human non-exclusivity among the biosphere: corvids (especially Corvus moneduloides, the New Caleidonian crow) are scientifically known for their intelligence, so are dolphins, chimpanzees and many other eukaryotas. Humans love to think we're exclusive in that regard, but we're not, we're just fooling ourselves!IMHO, every time we try to argue "there's no intelligence beyond humans", it's highly anthropocentric and quite biased/bigoted against the countless other species that currently exist on Earth (and possibly beyond this Pale Blue Dot as well). We humans often forgot how we are species ourselves (taxonomically classified as "Homo sapiens"). We tend to carry on our biological existences as if we were some kind of "deities" or "extraterrestrials" among a "primitive, wild life".Furthermore, I can point out the myriad of philosophical points, such as the philosophical point raised by the mere mention of "senses" ("Because it’s bodiless. It has no senses, ..." "my senses deceive me" is the starting point for Cartesian (René Descartes) doubt. While Descarte's conclusion, "Cogito ergo sum", is highly anthropocentric, it's often ignored or forgotten by those who hold anthropocentric views on intelligence, as people often ground the seemingly "exclusive" nature of human intelligence on the ability to "feel".Many other philosophical musings deserve to be mentioned as well: lack of free will (stemming from the very fact that we were unable to choose our own births), the nature of "evil" (both the Hobbesian line regarding "human evilness" and the Epicurean paradox regarding "metaphysical evilness"), the social compliance (I must point out to documentaries from Derren Brown on this subject), the inevitability of Death, among other deep topics.All deep principles and ideas converging, IMHO, into the same bleak reality, one where we (supposedly "soul-bearing beings") are no different from a "souless" machine, because we're both part of an emergent phenomena (Ordo ab chao, the (apparent) order out of chaos) that has been taking place for Æons (billions of years and beyond, since the dawn of time itself).Yeah, I know how unpopular this worldview can be and how downvoted this comment will probably get. Still I don't care: someone who gazed into the abyss must remember how the abyss always gazes us, even those of us who didn't dare to gaze into the abyss yet.I'm someone compelled by my very neurodivergent nature to remember how we humans are just another fleeting arrangement of interconnected subsystems known as "biological organism", one of which "managed" to throw stuff beyond the atmosphere (spacecrafts) while still unable to understand ourselves. We're biologically programmed, just like the other living beings, to "fear Death", even though our very cells are programmed to terminate on a regular basis (apoptosis) and we're are subjected to the inexorable chronological falling towards "cosmic chaos" (entropy, as defined, "as time passes, the degree of disorder increases irreversibly").
  • The Problem with AI War Games

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    Shall we play a game?
  • 𝗙𝗼𝗼𝗺 & Doom: “Brain in a box in a basement”

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    Says the same IT group of humanity with their heads buried in code mumbling i hate people into their monitors /s its just a joke. Im describing myself
  • Ads on YouTube

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    this is like a soulless manager or some ai bot trying to figure why the human brain hates terrible interruptions