YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point.
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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.
A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.
Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.
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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.
A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.
Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.
Google seems bound and determined to destroy itself trying to escalate it's profits from "staggering" to "colossal." The search is so bad AI is actually better, and that's saying something. And now they want to enshittify YouTube? Okay. I'm sure it won't die right away, but this will be one of the thousands cuts.
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Google seems bound and determined to destroy itself trying to escalate it's profits from "staggering" to "colossal." The search is so bad AI is actually better, and that's saying something. And now they want to enshittify YouTube? Okay. I'm sure it won't die right away, but this will be one of the thousands cuts.
laughs in uBlock Origin
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laughs in uBlock Origin
Laughs in FreeTube.
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Laughs in FreeTube.
... Revanced
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... Revanced
I just pay for premium. Worth every penny with the amount of YouTube we watch.
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I just pay for premium. Worth every penny with the amount of YouTube we watch.
I'm with you, paying is better than supporting the Ad business.
I just wish YouTube did not treat paying customers like criminals with the app based restrictions.
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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.
A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.
Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.
How to ensure huge swathes of the population will never ever buy your product out of sheer spite
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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.
A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.
Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.
Use Freetube or Invidious, problem solved.
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Use Freetube or Invidious, problem solved.
Only Freetube is being actively attacked by Google and Invidious is basically dead.
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How to ensure huge swathes of the population will never ever buy your product out of sheer spite
Not going to help when you have a monopoly over the user-generated content field like YT and by extension Google basically does.
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Only Freetube is being actively attacked by Google and Invidious is basically dead.
Use NewPipe or its forks
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I'm with you, paying is better than supporting the Ad business.
I just wish YouTube did not treat paying customers like criminals with the app based restrictions.
Why pay when there's a free option?
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Why pay when there's a free option?
The free option is not sustainable and does not reward the correct customer/business relationship.
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Only Freetube is being actively attacked by Google and Invidious is basically dead.
For future readers:
Freetube currently works. Using it right now.
Invidious works too, granted some instance do not. One needs to look for ones that are currently active.
