Google says a new AI tool on its search engine will rejuvenate the internet. Others predict an apocalypse for websites. One thing is clear: the current chapter of online history is careening towards its end. Welcome to the "machine web".

The web is built on a simple bargain – websites let search engines like Google slurp up their content, free of charge, and Google Search sends people to websites in exchange, where they buy things and look at adverts. That's how most sites make money.

An estimated 68% of internet activity starts on search engines and about 90% of searches happen on Google. If the internet is a garden, Google is the Sun that lets the flowers grow.

This arrangement held strong for decades, but a seemingly minor change has some convinced that the system is crumbling. You'll soon see a new AI tool on Google Search. You may find it very useful. But if critics' predictions come true, it will also have seismic consequences for the internet. They paint a picture where quality information could grow scarcer online and large numbers of people might lose their jobs. Optimists say instead this could improve the web's business model and expand opportunities to find great content. But, for better or worse, your digital experiences may never be the same again.

On 20 May 2025, Google's chief executive Sundar Pichai walked on stage at the company's annual developer conference. It's been a year since the launch of AI Overviews, the AI-generated responses you've probably seen at the top of Google Search results. Now, Pichai said, Google is going further. "For those who want an end-to-end AI Search experience, we are introducing an all-new AI Mode," he said. "It's a total reimagining of Search."

You might be sceptical after years of AI hype, but this, for once, is the real deal.

Is Google about to destroy the web?

Google says adding more AI to its search engine will rejuvenate the internet. Others predict an apocalypse for websites. One thing is clear: this era of online history is closing.

(www.bbc.co.uk)

Quit.... Using... Google... Search

That fucking AI thing absolutely sucks for anything factual. I’m a journalist and noticed that it gleefully listed all sorts of factual errors in that AI summary. Stuff that you can see correctly on the original pages, but it somehow manages to misinterpret everything and shows incorrect information.

And knowing how lazy people are these days, most will happily accept Google’s incorrect information as fact. It’s making me very, very nervous for the future.

What’s the best alternative, in your opinion? I’ve tried Bing and DuckDuckGo, but both showed me worse results for my particular searches.

I just want classic Google Search back, before everything got turned to shit. But I fear that doesn’t really exist since there’s such an economic incentive behind how search engines rank and show results.

What’s the best alternative, in your opinion? I’ve tried Bing and DuckDuckGo, but both showed me worse results for my particular searches.

I just want classic Google Search back, before everything got turned to shit. But I fear that doesn’t really exist since there’s such an economic incentive behind how search engines rank and show results.

But the point is that significantly lower traffic will kill the business model of many websites, and thus kill many websites.

Google says a new AI tool on its search engine will rejuvenate the internet. Others predict an apocalypse for websites. One thing is clear: the current chapter of online history is careening towards its end. Welcome to the "machine web".

The web is built on a simple bargain – websites let search engines like Google slurp up their content, free of charge, and Google Search sends people to websites in exchange, where they buy things and look at adverts. That's how most sites make money.

An estimated 68% of internet activity starts on search engines and about 90% of searches happen on Google. If the internet is a garden, Google is the Sun that lets the flowers grow.

This arrangement held strong for decades, but a seemingly minor change has some convinced that the system is crumbling. You'll soon see a new AI tool on Google Search. You may find it very useful. But if critics' predictions come true, it will also have seismic consequences for the internet. They paint a picture where quality information could grow scarcer online and large numbers of people might lose their jobs. Optimists say instead this could improve the web's business model and expand opportunities to find great content. But, for better or worse, your digital experiences may never be the same again.

On 20 May 2025, Google's chief executive Sundar Pichai walked on stage at the company's annual developer conference. It's been a year since the launch of AI Overviews, the AI-generated responses you've probably seen at the top of Google Search results. Now, Pichai said, Google is going further. "For those who want an end-to-end AI Search experience, we are introducing an all-new AI Mode," he said. "It's a total reimagining of Search."

You might be sceptical after years of AI hype, but this, for once, is the real deal.

Is Google about to destroy the web?

Google says adding more AI to its search engine will rejuvenate the internet. Others predict an apocalypse for websites. One thing is clear: this era of online history is closing.

(www.bbc.co.uk)

But it’s the normies we need to reach.

What’s wrong with Google? AI answers are pretty convenient.

"about to destroy the web" ???

Where have you been these last 10 years? It's been getting worse for a long time, even before AI. It's just getting worse quicker now.

What do you imagine 'destroying the web' looks like if not killing off huge swaths of websites that relied on traffic/ads to sustain themselves? Do you imagine a man has to bleed all the way out before we can say he's going to die, or is it sufficient to look at the severity of the wound to critical systems in his body and determine that he is probably going to die?

What’s the best alternative, in your opinion? I’ve tried Bing and DuckDuckGo, but both showed me worse results for my particular searches.

I just want classic Google Search back, before everything got turned to shit. But I fear that doesn’t really exist since there’s such an economic incentive behind how search engines rank and show results.

I've been using a combination of brave and ddg. Work with the filtering

I was an SEO for 20+. Years. Google is dying as far as search relevancy. It's trying to transition to a new paradigm that prioritizes payment surrounding data than ads. Much more money in the data angle, and ads as we know them will be dying soon, replaced with more insipid product placements.

My wife and I both googled the same question yesterday and it gave us both completely different answers.

Not to mention the fact that the remaining sites that can still hold on, but would just have to cut costs, will just start using language models like Google's to generate content on their website, which will only worsen the quality of Google's own answers over time, which will then generate even worse articles, etc etc.

It doesn't just create a monetization death spiral, it also makes it harder and harder for answers to be sourced reliably, making Google's own service worse while all the sites hanging on rely on their worse service to exist.

I remember it when good websites didn't have any business model at all because there weren't anyone busy with inventing it, all people involved spent their effort on making the website valuable.

The business models were in TV and radio outside of the web.

I'm not old, I'm 29.

Hey, is that the ICQ logo?

Even if you want AI answers, you can use DuckDuckGo. They have an AI assistant too, and even it does better than Google's at not hallucinating as much.

That fucking AI thing absolutely sucks for anything factual. I’m a journalist and noticed that it gleefully listed all sorts of factual errors in that AI summary. Stuff that you can see correctly on the original pages, but it somehow manages to misinterpret everything and shows incorrect information.

And knowing how lazy people are these days, most will happily accept Google’s incorrect information as fact. It’s making me very, very nervous for the future.