Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

people would BURN THIS PLACE DOWN if companies start doing shit like that.

Based on what? People will not do shit.

There is no fucking way that that is sustained simply due to the fact that people would BURN THIS PLACE DOWN if companies start doing shit like that. No one has money as it is. I'm not convinced we're not going to burn it down as it is.

These elites has truly lost the plot and are going so far down the comic book villain lane, they're going to start dying like comic book villains. Dunked in acid, frozen solid, crushed by their exploding submarine, eaten by their own rabid experiments... Who knows, but I'm excited to find out.

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

Based on them literally starving. This is a deranged idea that will infect every aspect of your life if you let it. And when it does, people will starve. There will be violence. That's my point.

They may abuse us and torture us, but they are psychopathic about it that they are not leaving any bread of circuses. When those end, the top dies. That's how society works throughout history.

Delta has been by go-to airline for a long time. After reading this, I never want to fly with them again. Fuck them and anyone else who does this. If we collectively do nothing to put a stop to this practice now, it will be everywhere soon. I fucking hate this level of capitalism. Greedy fucks.

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

Starving because Delta airlines did a thing? Not sure about that one.

It's only "funny" if they don't get away with it.

Otherwise, it's just more depressing shit to throw on the pile

Sounds illegal or certainly should be. I'm confident nothing will be done to stop them though. Frightening given I believe this to be one of the least evil US airlines.

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

I have an Econ degree so my sense of (extremely dark) humor at this point is basically:

'billions must die, but actually'

Like I don't know what to do at the cuts to SNAP, Medicare, and Section 8, the resumption of student loan payments, the tariffs and destruction of our farming and construction industries via ICE raids... other than just laugh.

We're looking at Great Depression 2.0, a Holodomor-like, engineered-through-stupidity-and-malice famine.

I am at this point expecting millions, potentially tens of millions of Americans to die or be reduced to literal, actual debt slaves, or be incarcerated for crimes deriving from being forced into utter destitution... all that within this 4 year Trump term, unless there is an actual revolution.

Maybe if the Dems sweep the midterms (if Trump/the Reps even allow them to happen without massive ratfuckery) some of the bleeding can be stopped, but this situation is looking extremely fucking bad.

Oh god. I forgot about climate disasters.

Welp, alcoholism runs in my family, so, time to go look at cute puppies or something.

Sooo... If you're broke, does it give you low prices vs someone who is rich?

Kidding, kidding. We all know they're going to be fucking the lower and middle income brackets hard as hell with this. As if we weren't already being milked dry, now they want to milk the very blood out of us.

My question is: What the fuck is the endgame? This shit isn't sustainable. Used to be that most companies were content with steady profits. The last 40+ years has shown us that simply generating a profit isn't enough, the profits must be constantly going even higher every quarter. But again, this isn't realistic or sustainable. So why the fuck has the entire world agreed to condone and enable this pathway that is ultimately doomed?

Unfortunately the other big airlines in the country will do this soon after seeing its success.

The wealthy have more time to shop around and more money to choose another option so companies think they need to provide extra incentives to get them which means better treatment and prices and etcetera.

The poor? Ehh gouge for all they are worth and hope they die so you don't have to hear them complain.
Which is insane cause that means the poor are the profit margins allowing for the deals of the wealthy.

I was thinking the same thing, considering that I have less money to pay to fly my price should be lower, no? But the article ends on this note:

Early research on personalized pricing isn’t favorable for the consumer. Consumer Watchdog found that the best deals were offered to the wealthiest customers—with the worst deals given to the poorest people, who are least likely to have other options.

So basically the opposite of what it should be. I wouldnt mind individualized pricing if it meant Delta was robinhooding with their pricing model, but instead they are effectively using their pricing model to force out poorer consumers. Which makes sense from their perspective I suppose considering they can upsell more shit to people with more money.

As someone who lives in a top-wealth zipcode (as a working class person) I assume by next year this means I will no longer be able to afford to fly out of town…

Its starting to make sense why the GOP was working to ban regulation on AI use. This shit is blatantly unethical

People will not do anything. They might complain on Lemmy/Reddit/Facebook and then go watch another tiktok

Delta has been by go-to airline for a long time. After reading this, I never want to fly with them again. Fuck them and anyone else who does this. If we collectively do nothing to put a stop to this practice now, it will be everywhere soon. I fucking hate this level of capitalism. Greedy fucks.

Guess people will be moving away from Delta then.

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”