Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

How does a AI know whether you're rich or not?

That is a price fixing scam. It is why businesses are required to print prices. Altering pricing is prejudice and if it is not illegal, someone should suffer justice. This is as old as history itself. Delta is admitting to being a criminal organization. Never support the thieves and bandits stealing and looting. Never fly delta.

How does a AI know whether you're rich or not?

Sooo... If you're broke, does it give you low prices vs someone who is rich?

Kidding, kidding. We all know they're going to be fucking the lower and middle income brackets hard as hell with this. As if we weren't already being milked dry, now they want to milk the very blood out of us.

My question is: What the fuck is the endgame? This shit isn't sustainable. Used to be that most companies were content with steady profits. The last 40+ years has shown us that simply generating a profit isn't enough, the profits must be constantly going even higher every quarter. But again, this isn't realistic or sustainable. So why the fuck has the entire world agreed to condone and enable this pathway that is ultimately doomed?

How does a AI know whether you're rich or not?

So its gonna run a soft credit check on you and then give you a price?

You don't even need AI for that, and that'd be waaaaay cheaper to implement than AI.

...

A Delta spokesperson told Fortune the airline “has zero tolerance for discrimination. Our fares are publicly filed and based solely on trip-related factors like advance purchase and cabin class, and we maintain strict safeguards to ensure compliance with federal law.”

This is horseshit.

In Economics, the entire concept of setting specific prices for specific market demographics is literally called 'price discrimination.'

Just a moment...

(www.investopedia.com)

Advance purchase and different seating classes literally are price discrimination, third degree.

Frequent flyer discounts would be second degree.

Overall adjusting seat costs per flight based on how full or empty that flight is, is first degree price discrimination.

...

This is like a company that sells chickens saying 'we don't sell chickens.'

This is just gobsmackingly false, so blatantly so that it is actually funny.

Airlines entire fucking business models are based on inventing new forms and strategies of price discrimination.

...

What this asshat is saying is only even interpretable as true if what he means is 'we don't directly factor sexuality, age, disability, ethnicity, legally protected classes into our pricing model.'

They of course do this indirectly by pulling a whole bunch of your meta data and then accurately inferring those things, and then discriminating against you based on that.

It is laughably easy to get around US discrimination laws in this way, megacorps have been regularly doing this for at least decade now, both when it comes to you as a consumer, and you as a potential employee or renter.

There is no fucking way that that is sustained simply due to the fact that people would BURN THIS PLACE DOWN if companies start doing shit like that. No one has money as it is. I'm not convinced we're not going to burn it down as it is.

These elites has truly lost the plot and are going so far down the comic book villain lane, they're going to start dying like comic book villains. Dunked in acid, frozen solid, crushed by their exploding submarine, eaten by their own rabid experiments... Who knows, but I'm excited to find out.

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

people would BURN THIS PLACE DOWN if companies start doing shit like that.

Based on what? People will not do shit.

There is no fucking way that that is sustained simply due to the fact that people would BURN THIS PLACE DOWN if companies start doing shit like that. No one has money as it is. I'm not convinced we're not going to burn it down as it is.

These elites has truly lost the plot and are going so far down the comic book villain lane, they're going to start dying like comic book villains. Dunked in acid, frozen solid, crushed by their exploding submarine, eaten by their own rabid experiments... Who knows, but I'm excited to find out.

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

Based on them literally starving. This is a deranged idea that will infect every aspect of your life if you let it. And when it does, people will starve. There will be violence. That's my point.

They may abuse us and torture us, but they are psychopathic about it that they are not leaving any bread of circuses. When those end, the top dies. That's how society works throughout history.

Delta has been by go-to airline for a long time. After reading this, I never want to fly with them again. Fuck them and anyone else who does this. If we collectively do nothing to put a stop to this practice now, it will be everywhere soon. I fucking hate this level of capitalism. Greedy fucks.

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

Starving because Delta airlines did a thing? Not sure about that one.

It's only "funny" if they don't get away with it.

Otherwise, it's just more depressing shit to throw on the pile

Sounds illegal or certainly should be. I'm confident nothing will be done to stop them though. Frightening given I believe this to be one of the least evil US airlines.

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”