Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket
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I read that as higher prices for poorer people and cheaper prices for the rich.
Higher for the desperate and lower for the casual traveler.
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How the fuck is this legal, if true?
It's coming to your groceries and gas stations soon enough. Thanks to that wireless identification marker you carry in your pockets
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The better question, as with most of modern day runaway capitalism, is "WHY isn't this illegal?!"
Capitalist also bought the govenment
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They left it until the very end of the article:
Early research on personalized pricing isn’t favorable for the consumer. Consumer Watchdog found that the best deals were offered to the wealthiest customers—with the worst deals given to the poorest people, who are least likely to have other options.
Of course.
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
Aren't there laws about this in that country? I seem to remember reading about that a while back.
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
I think we should pay for airfare by the pound. Honestly.
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
Shit like this is just another reason that I won't fly. Fucking cunts.
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
Oh good. Then it will know I'm too broke to fly.
ETA The real joy will be when someone charts prices and notices nonwhites are disproportionately overcharged, for which Delta will be responsible during the class action lawsuit.
And saying but the algo / AI did it will be as useful as saying but that's the fault of our sales people who get commissions.
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I think we should pay for airfare by the pound. Honestly.
Brb, shredding for my next holiday, hoping to book in featherweight class.
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I will pay exactly $0 and they will like it.
As you wish, tax dollars will be used to bail them out.
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The endgame is stuff as much money into one's own pocket. That's it.
The money is gonna be monopoly bills soon at this rate.
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The endgame is that nobody has money and companies go bankrupt. The end.
The most perfected way to live our lives. That's why aliens visit us you know... to study our highly advanced economic system. There is no rival in the universe. Perfection. /$
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Charge most more and a few the same. I doubt anyone will be getting charged less.
On the rare occasion I fly, I know I can get my long knees in a Delta plus seat. This restriction will definitely make my ticket go up with such an AI. It feels like it should be an accomodation but is more often a punishment.
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Aren't there laws about this in that country? I seem to remember reading about that a while back.
laws? regulating a private company? thats ridiculous
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About half of Americans are literally debt slaves already
I know that as of 2024, its about 10 to 15% of Americans with a negative net worth.
More debt than savings/investments.
So... thats your floor for literal debt slaves.
But uh, hah hah HAH,... the housing market is now crashing.
And the vast majority of Americans have a their house as their largest... investment/debt liability.
So... yeah. Probably gonna be heading closer to 50%.
Oh right, and then also every one behind on their student loans is now getting sent to collections, grace period over...
Yeah its all fucked, so fucked I don't even think anyone has a holistic view of all the precise data, at this point.
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Oh good. Then it will know I'm too broke to fly.
ETA The real joy will be when someone charts prices and notices nonwhites are disproportionately overcharged, for which Delta will be responsible during the class action lawsuit.
And saying but the algo / AI did it will be as useful as saying but that's the fault of our sales people who get commissions.
That was my first thought. Even if the system does not know people’s protected class status, does not mean it cannot discriminate against them.
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Aren't there laws about this in that country? I seem to remember reading about that a while back.
There are SUPPOSED to be laws against it ... but will they enforce them?
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That was my first thought. Even if the system does not know people’s protected class status, does not mean it cannot discriminate against them.
I’ve recently been looking at how Facebook’s advertising algorithm works, and it is a piece of pure fucking “the AI did it not us” evil. It can seek out all types of vulnerable people and target them on stuff that if a human salesperson did it you’d call them a sociopath.
Anorexic? Body confidence issues? Financial problems? Signs of susceptibility to fascist messaging? Here’s some paid messages from people who want your dollar. Seriously that whole place needs shutting down, it’s the worst thing to happen to humanity in recent history.
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They left it until the very end of the article:
Early research on personalized pricing isn’t favorable for the consumer. Consumer Watchdog found that the best deals were offered to the wealthiest customers—with the worst deals given to the poorest people, who are least likely to have other options.
Yeah when I started travelling on a generous business expense account I found that it was increasingly the case that I didn’t even need to charge things to it. Things just start becoming fucking free when you’ve got money.
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I have predicted this for a while now. As this will take effect, the airline no longer have responsibility for what sets the prices. The AI could for instance become very racist, driving prices through the roof for colored people if it somehow determines that well-paying racist customers will pay more to fly with only white people. Several scenarios like that could unfold, and since LLMs are basically impossible to get the source values for their decissions, no one can be held responsible for such choices.
Oh, and I'm sure the data from 23andMe will be abused soon to ensure that only healthy people get good prices. The personal data which "didn't matter that we shared" is about to unfold.
I haven’t seen inside their system but the chances of it being an LLM are close to zero, least of all because LLMs are notoriously unreliable at calculating numbers. It’s far more likely that they’re saying “AI” because shareholders, and it’s actually something closer to traditional ML.
