Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette
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I don't mind the old system of one or two ads on a page or a 10-second ad at the start of a YouTube video if they don't track their users. But these days it is growing out of proportions, we are almost at American television with the amount of ad breaks in a YouTube video, and it's absurd.
There are also market effects on what type of content is produced / profitable to advertise on.
And mostly unknown psychological effects of advertising on the human mind. Maybe advertising has altered your mind so much that you "don't even mind" it any more. It is a brainwashing technique after all haha. Maybe all those youtube ads made about 5% of the people's brain soft enough to vote for MAGA. Maybe the effect of advertising is as bad as lead in gasoline.
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
Seeing static banner ads on 2000s websites without popups or tracking:
️
Blocking ads on Firefox after popups and other crap started:
Browsing the internet on Android before I realised the browser supports addons: 🤮
Blocking ads and tracking on Android via uBlock origin and Privacy Badger:
My feeling of guilt when scummy megacorporations miss out on ad revenue:
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
They got it the wrong way around. Visitors who use adblock are not "dark traffic", the bullshit scripts and tracking they use are dark. The adblock users are actually the only clean traffic. The adblockers aren't "brutal", the people without blockers are being brutalized.
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[rant]
The Internet is not FREE. Its just free at the point of use!Just like ad funded websites aren’t free to use, they are also just free at the point of use!
People seem to forget where the all this ‘ad money’ comes from. It’s not growing on magic money trees, it’s coming from every product you buy and it’ll be interesting to see how much products have gone up against the sheer amount of ads that are shovelled everywhere now.
The reason the internet used to be great was because people shared information with no expectation of monetary gain. Just the love of what they knew and the joy of sharing information.
So the sooner everyone realises you’re all paying for the ads on every product/service to be shown already, and blocking them actually saves you money because the more ads that are shown, the more websites get paid, the more ad/tracking companies charge companies and yes, the more expensive you’re product and services get!
[/rant]I don't mean free from operating costs. I mean free for the person using it to experience it how they choose.
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I don't mind the old system of one or two ads on a page or a 10-second ad at the start of a YouTube video if they don't track their users. But these days it is growing out of proportions, we are almost at American television with the amount of ad breaks in a YouTube video, and it's absurd.
SmartTube is so much better. Even the UI is intuitive and makes sense. You can hide shorts, actually find content you want to watch.
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Ad BwOcKeRs ArE StEaLiNg FwOm Us!!!!
Meanwhile Google, Amazon, Facebook, and a billion AI web crawlers can hammer the fuck out of of your site and nobody cares.
The larger problem that is not discussed so much is the amount of Ai generated garbage that is put on the web now.
When these Ai web crawlers start to read that Ai garbage as source data, the models will start to become worse and worse, and as a result, our Ai clients will start to get worse and worse.
I dont think there is a way for the crawlers to understand what is Ai generated fluff and crap. The reasons the Ai responses are so good now is because people actually posted these solutions on the web. What happens when Ai crap overflows the web so much that good answers are drowned out?
Also, no ads in chat gpt yet. Thats going to change and it will become impossible to block those.
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It's far far worse than American TV. TV commercials are a scattershot hope that you show the ad to 2 million people and 10,000 see it and buy your product.
With Google fingerprint tracking, advertisers are selling hyper-targeted ads so a company buys only ads to show to the right 10,000 people over and over. It's a literal dream for advertisers. But it's a fucking dystopian nightmare for us.
What's become really disturbing in the past ten or so years is how they've applied ML to the targeting. Used to be it was just basic keywords and demographic stuff. Now the big platforms put your entire last decades' worth of history (often both web browsing and social media) through a bunch of filters and spot that people who are like you are more likely to buy this product or join this website.
The reason why it's fucked up is that "people who are like you" could mean things like anorexia, or addiction problems, or the kind of relationship trouble that makes you a soft target for incel indoctrination, or a bunch of other protected vulnerabilities that would get a company sued through the floor if they actually did it up front. But because it's all just a bunch of untagged probability distributions in a black box, it's impossible to "prove" that you deliberately and knowingly targeted a gambling addict to push a high interest credit card, or a recovering alcoholic with booze, even though that's exactly what happened inside the bundle of weights.
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Advertising needs to become as socially acceptable as smoking.
It arbitrary pollutes any environment it’s conducted in, and causes secondary harms to non-participants by incentivising insecure hoarding of private information with the intent to better target individuals.
While I definitely agree that most advertising these days is terrible, I do wonder how it should be done. How would you market a product you made? I genuinely want to know what you find acceptable.
Say that you invent a new type of ladder that is much more stable than normal ones, or maybe you start 3D printing a very cool figurine that you've designed. In either case, you realize you have a product that some people will probably want to buy, if only they knew about it.
You probably won't go to an ad network, I wouldn't. But do you make a post about it on Lemmy? That's advertising. Do you tell your friends about it? Most of them probably don't need a ladder, but maybe a couple would buy your figurine, though that is unlikely to be enough to kickstart your 3D design company.
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Seeing static banner ads on 2000s websites without popups or tracking:
️
Blocking ads on Firefox after popups and other crap started:
Browsing the internet on Android before I realised the browser supports addons: 🤮
Blocking ads and tracking on Android via uBlock origin and Privacy Badger:
My feeling of guilt when scummy megacorporations miss out on ad revenue:
My feeling of guilt when scummy megacorporations miss out on ad revenue:
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There are also market effects on what type of content is produced / profitable to advertise on.
And mostly unknown psychological effects of advertising on the human mind. Maybe advertising has altered your mind so much that you "don't even mind" it any more. It is a brainwashing technique after all haha. Maybe all those youtube ads made about 5% of the people's brain soft enough to vote for MAGA. Maybe the effect of advertising is as bad as lead in gasoline.
There is nothing like a free lunch.
You either have to directly pay for something or indirectly pay for it by selling your time or data.
Companies need to get their name out there and in the past you did that with a banner on your building, a space in the phone book and maybe your name on the side of the vans. Now we live in the digital world and we use digital advertisement. Heck a lot of companies sponsor certain event including charity events.
If we would totally remove advertisement, your local mom-and-pop shops will get more traffic, but in a lot of countries they would have basically a monopoly unless another competitor exists in the same region.
I don't really mind watching a bit of advertisement on something like a YouTube video or a banner ad on a site. Heck, buildings or vans with logos etc are fine as well in my opinion. My issue is more with the tracking and some forced advertisement (putting your logo on my clothing, vehicle etc).
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Advertising needs to become as socially acceptable as smoking.
It arbitrary pollutes any environment it’s conducted in, and causes secondary harms to non-participants by incentivising insecure hoarding of private information with the intent to better target individuals.
I'm sorry to tell you but smoking is completely socially accepted.
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
And the good old guilt tripping at the end, with the usual "quality content".
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SmartTube is so much better. Even the UI is intuitive and makes sense. You can hide shorts, actually find content you want to watch.
Sadly I don't believe I can use SmartTube. I was really limited in options for my TV box due to regional reasons and Googling blocking way more surrounding casting than Apple with airplay
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
We should bring back paying to read a newspaper, magazine, (pc-magazine :P)
Get the hell out with AI slop and constant dark marketing
Let the idiots live on Instagram and don't depend on their 'content'
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We should bring back paying to read a newspaper, magazine, (pc-magazine :P)
Get the hell out with AI slop and constant dark marketing
Let the idiots live on Instagram and don't depend on their 'content'
Would love to but a lot of them have shut down now since people didnt buy them.
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Sadly I don't believe I can use SmartTube. I was really limited in options for my TV box due to regional reasons and Googling blocking way more surrounding casting than Apple with airplay
What device? FireTV/Firestick/etc all support it (surprisingly).
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I actually agree with that but the only other solution is subject yourself to deeply concerning levels of surveillance, not to mention surveillance pricing.
I use AdNauseum and they have a toggle for privacy-conscious ads and I leave that on. That's my best compromise.
All ad networks, even the less intrusive ones, can be abused to distribute malware. In this day and age not having an ad blocker is like rawdogging internet strangers.
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They got it the wrong way around. Visitors who use adblock are not "dark traffic", the bullshit scripts and tracking they use are dark. The adblock users are actually the only clean traffic. The adblockers aren't "brutal", the people without blockers are being brutalized.
"dark" as in "not visible". Adblock users can't be tracked (or at least not as easily), hence they are not visible to the ad companies. "Dark", in this instance, is not a derogatory term.
"Brutal" is, though. So I totally agree with you there. Ads are the brutal thing nowadays.
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We should bring back paying to read a newspaper, magazine, (pc-magazine :P)
Get the hell out with AI slop and constant dark marketing
Let the idiots live on Instagram and don't depend on their 'content'
We should bring back paying to read a newspaper, magazine, (pc-magazine :P)
You are probably not wrong, and we should be paying for a lot more things, but the genie is out of the bottle for many things here and it's difficult to roll that back.
For example, newspaper reading habits have changed a lot. Before the internet, you'd usually stick with one newspaper and that's it. Maybe two if you have too much money. You buy your newspaper and you read it front to back, probably even the topics you don't particularly care about.
Now it's often the other way round. Most people read news from quite a few sources (or often just follow links on social media and don't really even care for the publisher), but they don't read their news from virtual cover to virtual cover. Instead, they stick to the topics they care for, or maybe even read about the same thing in multiple publications, comparing what they have to say about it.
For this kind of newspaper reading, current forms of monetarisation don't really work. Most newspapers only offer subscriptions to the whole newspaper, often in the range of €5-15 per month. So if I were to pay for the ~20 newspapers that I read news from at least semi-frequently, that's €200-600 per month. No way I can or want to afford that.
Some allow you to pay per article, but that is usually pretty expensive too (€1-3 per article) and also I need to register to every single newspaper. That's not great either.
What I'd really like to see would be a industry-wide subscription. For example, I pay €10 per month and that allows me to read 100 articles per month across all newspapers. That would be really nice.
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I mean, basically yes? Do you think most people ever touched the addons button?
You think most people open settings or hamburger menus? You're more optimistic than I am.
These days the average caveman is used by his phone, not the other way around.