Skip to content

Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette

Technology
347 204 553
  • The trade body called it “illegal circumvention technology”

    Lol. Fuck off.

    And this is exactly why Google did away with Manifest v2 (what uBlock runs on) and why they wanted to introduce their “web integrity” standard. At that point the pages would be signed with ads and in the signature didn’t match the page wouldn’t even be shown.

    They tried to play it off as “ensuring that you truly get the correct copy of the page and no bad hackers have intercepted it” but really it would have 100% forced ads.

  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    Besides the miserable experience unchecked advertisements cause, it is simply not safe to allow those advertisements to load.

    A few years ago (before SSDs were common) I noticed unusual hard disk activity when loading a popular link aggregation site. A bit of investigation turned up a Trojan on my system. After removing it and reloading that site, my PC was immediately reinfected. The site owner denied any responsibility and said it was the advertising company's fault.

    The way the Internet operates now means no one is responsible for the content their site provides or the damage they cause. Imagine if restaurant owners were able to deny responsibility for the atmosphere in their restaurants or food poisonings they caused? IMO it's the same thing.

    Advertisers and websites have created the "dark traffic" mentioned here by repeatedly poisoning the public and they deserve the massive loss of revenue their behavior has caused.

  • What was the malware?

    IDK, it was awhile ago and blocked in the page it auto opened. By Cromite maybe?

  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    When I was about five years old, my parents were shopping for a car. When the radio said Brand X Dealer was the best place to buy a car, I was so excited to tell them what I'd just learned.

    I haven't forgiven advertising since.

  • Whats not to know?

    Step 1) Open the browser.

    There is no step 2. Just go wherever you want, and read. Or watch videos. If you don't know where something is, search for it. The browser does all the work. That's like saying you don't know how to use a microwave.

    I think you underestimate how techy many people are.

    You need to know the concept links. URLs. Web pages, navigation, tabs and your browser controls. It’s like getting in a boat with no concept of boating.

    I’ve spent years trying to teach my mom and grandma, and honestly if they aren’t super interested/engaged, they just can’t do it. It’s like teaching someone how to boat that hates boating unless it’s required.

  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    Advertising needs to become as socially acceptable as smoking.

    It arbitrary pollutes any environment it’s conducted in, and causes secondary harms to non-participants by incentivising insecure hoarding of private information with the intent to better target individuals.

  • The trade body called it “illegal circumvention technology”

    Lol. Fuck off.

    I actually agree with that but the only other solution is subject yourself to deeply concerning levels of surveillance, not to mention surveillance pricing.

    I use AdNauseum and they have a toggle for privacy-conscious ads and I leave that on. That's my best compromise.

  • I have said it before and I'll say it again.

    Adblockers are a critical part of any modern computer's security suit, and everyone should use them.

    I won't even consider removing mine unless the owners of a site with ads take full responsibility for any dammage to my computer coming from visiting their site with out an adblocker.

    This is due to the fact that ads can be hijacked and infect your computer with malware just by accessing the site.

    I have also experienced my browser being hijacked by clicking a link that was compromized, it redirected my browser in a loop, then opened a javascript password popup box that took all focus from the browser window and refused to go away, while the page below displayed a message that I needed to call tech support.

    It was very annoying to resolve, Firefox would by default restore any pages that was open in a tab if the browser crashed, and since the password prompt was stealing focus from the browser window, I had to kill it through the Task manager, which restored the page on start up....

    I had to create a new profile, then it it solved it

    I don’t know if anyone reading this will ever have this problem (if you got this far without installing an adblocker, this is your wake up call - go get one now), but ctrl+W is the shortcut to kill a tab and that should work regardless site focus or popups

  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    Yo bro. Looks like you are looking at some information without 15 things popping up in your face. I see you are into the "dark traffic"

  • Raw-dogging the internet without an adblocker is about as irresponsible as not using contraception

    And just like STDs, those malware-laden ads can infect your whole system before you even relaise what happened.

  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    “The growth of dark traffic undermines the ability of publishers to fund the production of quality content, or even operate as a business. We must recognise users are not the main driver causing this.”

    "It’s demonetising publisher content at scale without user consent."

    They act like we don't know what we are doing and want the ads. People who block ads in browsers like ddg and brave choose those browsers for that reason.

  • When I was about five years old, my parents were shopping for a car. When the radio said Brand X Dealer was the best place to buy a car, I was so excited to tell them what I'd just learned.

    I haven't forgiven advertising since.

    Can only imagine how f'd up kids' minds must be now

  • Here's how you make people aware of your products.

    You sell a quality product for a reasonable price.

    That's it.

    Instead, capitolism has become this game of cat and mouse where the consumers ALWAYS lose. Just a game of shrinking product sizes, reducing quality, and raising prices. Little by little.

    It's most obvious when you haven't had a product in a while, maybe years, and you grab it again. Only to realize they've gone through several iterations of enshitification.

    When I was a kid, Andy Capps Cheese Fries used to be about as long as my pinky, and they were thick. Now it's like the length of my pinky until my second knockle, and it's like the same thickness as a pretzle stick. Sure, it's technically the same product, but everytime I buy them I realize why I was disappointed the last time I bought them. And I won't buy them for another 5 years. Maybe by then they'll be the length of my pinky nail and as thick as a sewing pin, but cost 8 dollars instead of the 25 cents it was when I was a kid.

    They did a durability test on hammers. In one side was an old rusty hammer. It had a date of 1931 on it. In the other was a brand new hammer bought that same day from Home Depot.

    The new hammer crumbled long before the 1931 hammer did. This test was done in 2017.

    But I never buy products because they advertise. I buy them because I remember how good it was the last time.

    Except now, you're advertising BAD memories. Because when I go in expecting this much, with this quality, and instead I get a fraction of it, with only a fraction of the quality.....congradulations. You saved money on production costs. You also pushed your customer away from being a repeat customer.

    All this business schools, and all the data they have I'm sure shows that their way is better. So explain to me why it seems businesses these days struggle to make the line go up, but when I was a kid business was booming?

    The thing is business is more booming than it's ever been, but making the line go up forever is a fool's errand, at some point you'll hit a peak. Hitting that peak is immensely punished in our economic system.

    If you make a hammer that'll last 100 years, you'll sell as many as you can reach customers who need one, before hammer sales plummet. Instead of being rewarded for making a great product, you'll be punished when sales fall because you've solved a problem for most people.

    Advertising is kind of neutral in abstract in my head. Make a great product for a fair price, and let people know about it, and that's actually probably a benefit to both parties. Make a terrible product, and tell a bunch of people it's great, and you've spent resources doing them a disservice. But if you can convince them it's good enough to spend money on it, and keep your revenue per customer above the cost to acquire them, it's profitable. And that's all they care about. It's basically the same pattern as a scam, but profit is the only thing they're told they're allowed to care about.

  • And this is exactly why Google did away with Manifest v2 (what uBlock runs on) and why they wanted to introduce their “web integrity” standard. At that point the pages would be signed with ads and in the signature didn’t match the page wouldn’t even be shown.

    They tried to play it off as “ensuring that you truly get the correct copy of the page and no bad hackers have intercepted it” but really it would have 100% forced ads.

    Then I guess I'm not looking at those pages. No skin off my nose. That said, Firefox with Ublock Origin plus a couple of other ad-blockers seems to be working pretty well for me. Anything with a paywall, I just move on.

  • Advertising should be illegal. Huge waste of money and everyone's time.

    Unfortunately I don't think you can just make it illegal. People/companies would still do it, just covertly. Then you end up in a situation where adverts are not marked as such and that's probably even worse than the current situation, where ads at least identify themselves as ads.

  • Ex was mad that my PiHole was blocking some FB stuff so I turned it off.

    "The internet's slow."

    Looked over her shoulder and pointed to her (still loading) screen:

    "Ad, ad, ad, ad, ad, ad, ad, ad..."

    "FINE! Turn it back on!"

    Don’t date stupid people. Incentivize intelligence.

  • I actually agree with that but the only other solution is subject yourself to deeply concerning levels of surveillance, not to mention surveillance pricing.

    I use AdNauseum and they have a toggle for privacy-conscious ads and I leave that on. That's my best compromise.

    Toggles like that are available in other adblockers too and they pose a problem. They ad a ransom to showing you ads. You don’t want the ads but if the advertisers pay the adblocker company they get whitelisted and you see the ads anyway.

    Never use those toggles.

  • Besides the miserable experience unchecked advertisements cause, it is simply not safe to allow those advertisements to load.

    A few years ago (before SSDs were common) I noticed unusual hard disk activity when loading a popular link aggregation site. A bit of investigation turned up a Trojan on my system. After removing it and reloading that site, my PC was immediately reinfected. The site owner denied any responsibility and said it was the advertising company's fault.

    The way the Internet operates now means no one is responsible for the content their site provides or the damage they cause. Imagine if restaurant owners were able to deny responsibility for the atmosphere in their restaurants or food poisonings they caused? IMO it's the same thing.

    Advertisers and websites have created the "dark traffic" mentioned here by repeatedly poisoning the public and they deserve the massive loss of revenue their behavior has caused.

    Name and shame. Who's the link aggregator?

  • Here's how you make people aware of your products.

    You sell a quality product for a reasonable price.

    That's it.

    Instead, capitolism has become this game of cat and mouse where the consumers ALWAYS lose. Just a game of shrinking product sizes, reducing quality, and raising prices. Little by little.

    It's most obvious when you haven't had a product in a while, maybe years, and you grab it again. Only to realize they've gone through several iterations of enshitification.

    When I was a kid, Andy Capps Cheese Fries used to be about as long as my pinky, and they were thick. Now it's like the length of my pinky until my second knockle, and it's like the same thickness as a pretzle stick. Sure, it's technically the same product, but everytime I buy them I realize why I was disappointed the last time I bought them. And I won't buy them for another 5 years. Maybe by then they'll be the length of my pinky nail and as thick as a sewing pin, but cost 8 dollars instead of the 25 cents it was when I was a kid.

    They did a durability test on hammers. In one side was an old rusty hammer. It had a date of 1931 on it. In the other was a brand new hammer bought that same day from Home Depot.

    The new hammer crumbled long before the 1931 hammer did. This test was done in 2017.

    But I never buy products because they advertise. I buy them because I remember how good it was the last time.

    Except now, you're advertising BAD memories. Because when I go in expecting this much, with this quality, and instead I get a fraction of it, with only a fraction of the quality.....congradulations. You saved money on production costs. You also pushed your customer away from being a repeat customer.

    All this business schools, and all the data they have I'm sure shows that their way is better. So explain to me why it seems businesses these days struggle to make the line go up, but when I was a kid business was booming?

    A lot of this comes from pressures exerted by shareholders. Get rid of the shareholders and you get rid of the pressures. Then you have people who chose to do the opposite noxious thing and people who chose not to. The market would then reward the less obnoxious people and the negative aspects would die out.

    But we have shareholders so capitalism cannot possibly work the way we are promised it will.

  • Damn people, enshitifying the internet for the advertisers.

    I switched to GrapheneOS which uses Vanadium browser by default, which doesn't support any content blocking yet. I use ProtonVPN which seems to block everything.

    The issue with extensions (including adblockers) is you are trusting someone with access to your shit and money buys bad behavior. So I dislike the lack of blocking there but I can understand why that decision was made.

  • 24 Stimmen
    6 Beiträge
    59 Aufrufe
    I
    They want to become the new tax collectors. They want to buy our toy democracy
  • 437 Stimmen
    15 Beiträge
    77 Aufrufe
    mcasq_qsacj_234@lemmy.zipM
    Oh well, Apple its time to form an alliance with Microsoft to create the iOS Subsystem for Windows and the macOS Subsystem for Windows.
  • The BBC is launching a paywall in the US

    Technology technology
    67
    283 Stimmen
    67 Beiträge
    332 Aufrufe
    C
    Yeah back in the day we made sure no matter who you were and what was going on you had the opportunity to hear our take on it Mind you I suppose that still happens thanks to us being a very loud and online people, but having an "America says x" channel in a time where people liked us sure was a good idea
  • 454 Stimmen
    149 Beiträge
    671 Aufrufe
    eyekaytee@aussie.zoneE
    They will say something like solar went from 600gw to 1000 thats a 66% increase this year and coal only increased 40% except coal is 3600gw to 6400. Hrmmmm, maybe these numbers are outdated? Based on this coal and gas are down: In Q1 2025, solar generation rose 48% compared to the same period in 2024. Solar power reached 254 TWh, making up 10% of total electricity. This was the largest increase among all clean energy sources. Coal-fired electricity dropped by 4%, falling to 1,421 TWh. Gas-fired power also went down by 4%, reaching 67 TWh https://carboncredits.com/china-sets-clean-energy-record-in-early-2025-with-951-tw/ are no where close to what is required to meet their climate goals Which ones in particular are you talking about? Trump signs executive order directing US withdrawal from the Paris climate agreement — again https://apnews.com/article/trump-paris-agreement-climate-change-788907bb89fe307a964be757313cdfb0 China vowed on Tuesday to continue participating in two cornerstone multinational arrangements -- the World Health Organization and Paris climate accord -- after newly sworn-in US President Donald Trump ordered withdrawals from them. https://www.france24.com/en/live-news/20250121-china-says-committed-to-who-paris-climate-deal-after-us-pulls-out What's that saying? You hate it when the person you hate is doing good? I can't remember what it is I can't fault them for what they're doing at the moment, even if they are run by an evil dictatorship and do pollute the most I’m not sure how european defense spending is relevant It suggests there is money available in the bank to fund solar/wind/battery, but instead they are preparing for? something? what? who knows. France can make a fighter jet at home but not solar panels apparently. Prehaps they would be made in a country with environmental and labour laws if governments legislated properly to prevent companies outsourcing manufacturing. However this doesnt absolve china. China isnt being forced at Gunpoint to produce these goods with low labour regulation and low environmental regulation. You're right, it doesn't absolve china, and I avoid purchasing things from them wherever possible, my solar panels and EV were made in South Korea, my home battery was made in Germany, there are only a few things in my house made in China, most of them I got second hand but unfortunately there is no escaping the giant of manufacturing. With that said it's one thing for me to sit here and tut tut at China, but I realise I am not most people, the most clearest example is the extreme anti-ai, anti-billionaire bias on this platform, in real life most people don't give a fuck, they love Amazon/Microsoft/Google/Apple etc, they can't go a day without them. So I consider myself a realist, if you want people to buy your stuff then you will need to make the conditions possible for them to WANT to buy your stuff, not out of some moral lecture and Europe isn't doing that, if we look at energy prices: Can someone actually point out to me where this comes from? ... At the end of the day energy is a small % of EU household spending I was looking at corporate/business energy use: Major European companies are already moving to cut costs and retain their competitive edge. For example, Thyssenkrupp, Germany’s largest steelmaker, said on Monday it would slash 11,000 jobs in its steel division by 2030, in a major corporate reshuffle. https://oilprice.com/Latest-Energy-News/World-News/High-Energy-Costs-Continue-to-Plague-European-Industry.html Prices have since fallen but are still high compared to other countries. A poll by Germany's DIHK Chambers of Industry and Commerce of around 3,300 companies showed that 37% were considering cutting production or moving abroad, up from 31% last year and 16% in 2022. For energy-intensive industrial firms some 45% of companies were mulling slashing output or relocation, the survey showed. "The trust of the German economy in energy policy is severely damaged," Achim Dercks, DIHK deputy chief executive said, adding that the government had not succeeded in providing companies with a perspective for reliable and affordable energy supply. https://www.reuters.com/business/energy/more-german-companies-mull-relocation-due-high-energy-prices-survey-2024-08-01/ I've seen nothing to suggest energy prices in the EU are SO cheap that it's worth moving manufacturing TO Europe, and this is what annoys me the most. I've pointed this out before but they have an excellent report on the issues: https://commission.europa.eu/document/download/97e481fd-2dc3-412d-be4c-f152a8232961_en?filename=The+future+of+European+competitiveness+_+A+competitiveness+strategy+for+Europe.pdf Then they put out this Competitive Compass: https://commission.europa.eu/topics/eu-competitiveness/competitiveness-compass_en But tbh every week in the EU it seems like they are chasing after some other goal. This would be great, it would have been greater 10 years ago. Agreed
  • Trump social media site brought down by Iran hackers

    Technology technology
    174
    1k Stimmen
    174 Beiträge
    766 Aufrufe
    B
    That's the spirit
  • 1 Stimmen
    1 Beiträge
    14 Aufrufe
    Niemand hat geantwortet
  • 203 Stimmen
    6 Beiträge
    43 Aufrufe
    C
    One could say it's their fiduciary duty.
  • 57 Stimmen
    5 Beiträge
    34 Aufrufe
    B
    Amazon is an absolute scumbag company, they don't pay taxes and they shit all over their workers, and fight unions tooth and nail. I have no idea how people can buy at Amazon, that stands for everything Trump and Musk stands for. Just fucking stop using Amazon if you value democracy. Pay an extra dollar and buy somewhere else.