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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette

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  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    Only a billion. Need to quintuple that.

  • depending on your household's browsing habits, it can be downright insane how much traffic goes through ones network (and the web at large), that is just nothing but dog shit.

    I monitored my pihole at my place and my own traffic is usually no more than 15% garbage with about 750,000 domains blocked, but the second grandma or grandpa starts doomscrolling boomer things on their phones and ipads. I saw the network traffic at 60% blocked one time and I had to confront them and flatly ask them "what the fuck are you doing on your phone?"

    also set up a Region exemption or whatever, blocking russian, chinese, and a whole bunch of other untrustworthy TLDs and im literally showing my grandmother the repeated attempts to communicate with something in fucking China in real time whilst she's playing some solitare game she downloaded.

    I saw the network traffic at 60% blocked one time and I had to confront them and flatly ask them “what the fuck are you doing on your phone?”

    Be careful of the answer. Sometimes ignorance is bliss.

  • Even better: system-wide DNS adblocking on Android. Get rid of in-app ads too.

    I use a degoogled CalyxOS phone so all those apps that load ads via Google services don't even work, or they work and the ads don't load haha. One caveat is that I can't use paid apps either though, I'm not against those.

    But yeah system wide blocking is definitely the most thorough method!

  • "dark" as in "not visible". Adblock users can't be tracked (or at least not as easily), hence they are not visible to the ad companies. "Dark", in this instance, is not a derogatory term.

    "Brutal" is, though. So I totally agree with you there. Ads are the brutal thing nowadays.

    Yeah it makes sense from their point of view. I turned it around on them for the hell of it.

  • There's almost always another website that has the same thing.

    yep, search subject of title. about as mush effort as fiddling with adblock settings.

  • I tried to give my mom a pihole, she made me get rid of it because it broke the NY times and some rando mobile game she plays. Some people can't be helped.

    You just make excuses and after a couple days mom's forget about it and move on to other games

  • And the button to close it is usually tiny and mapped poorly. Which is in and of itself shitty.

    This is super intentional. Look for the Fitts law
    https://en.m.wikipedia.org/wiki/Fitts's_law

  • adtech is nothing new or exotic. We have been dealing with this shit for years. if they still do not have a very basic knowledge of it by now, that's not a great sign.

    Unix and lawnmowers are nothing new or exotic either. I’m not stupid for not knowing how to repair a lawnmower, and I wouldn’t presume you’re stupid just because I can run circles around you at the command line.

    I would, however, question your intelligence if you lack the ability to perceive the reasons behind different people knowing different things. It’s not that complicated.

  • Unix and lawnmowers are nothing new or exotic either. I’m not stupid for not knowing how to repair a lawnmower, and I wouldn’t presume you’re stupid just because I can run circles around you at the command line.

    I would, however, question your intelligence if you lack the ability to perceive the reasons behind different people knowing different things. It’s not that complicated.

    Oh I’m fully aware people can specialize their intelligence, focusing so much on some areas they neglect others and fall behind. However, that’s also a choice they made. That unbalanced tech tree was their own doing.

  • You shouldn't say that to your Grandma or Grandpa. 🙂

    both of them shield, coddle, and enable a 53 year old man who is an overt Nazi and purge/mass death obsessed eugenicist freak, (my uncle), a lot more needs to be said to them honestly.

  • I saw the network traffic at 60% blocked one time and I had to confront them and flatly ask them “what the fuck are you doing on your phone?”

    Be careful of the answer. Sometimes ignorance is bliss.

    rhetorical question, I know what she's doing, clicking on random shit and then blaming other people for her problems.

    every intrusive advertisement or popup. "I got hacked"
    every wrong website she goes to "this is a scam"

  • Independent reviews are a good thing yes and they shouldn't be sponsored by a related company to keep their integrity, that doesn't mean they can't get paid from a different form of advertising.
    Heck you can even check on the integrity of professionals differently. In the accountancy, we are paid by the clients who we need to audit or need to advice etc. Using things like third party audits and a high accountability for professionals.

    Ratings aren't that great especially on platforms like Amazon/AliExpress and other crap offering dropshipping platforms from corrupt countries.

    Corporations generally don't do anything for free, but a lot of companies do, but that is generally to get their name out there or because the owner wants to decuct his private life from his company profit ...
    Even governments can't spend money or personal all they want, in the end it is money from the people. People here in NL are pissed that the government spend money on things like getting the NATO here for the last meeting or for the royal family.
    The public broadcasting is also something that is under heat and not just here.

    In most countries you have some kind of government funded press heck I think most press aren't even corporations, but more companies except some of the larger once maybe.

    Almost nobody is going to work for free for the majority of their life. It would be better if all of us did more work for society, but most people aren't in the position I am in that they just can take an extra week off to do that.

    I agree consumerism is killing our planet, but there is a huge difference between the crap a companies like Google are doing and your local plummer who has advertisement on the local radio on their van and make a slightly SEO optimised website. Advertising is often the only way to get your company visable if you are competing with a well established company.
    Same reason as that there is nuance between companies and corporations.

    Yes we need to promote repairing, reusing, recycling and the circular economy I agree, but somebody like iFixit wouldn't really thrive without their advertisement. We also need more financial transparency by the company we buy from and just skip on companies from China, the US and other obvious corrupt countries.

    Yeah public broadcasting is under attack because of advertising. Advertising fuels private broadcasting and it's in their owner's interest to push anti public broadcasting propaganda.

    Any system humans design to serve us as a society will over time become "min maxed" by people or institutions seeking to maximize their profit or gain more power or maintain power in the face of changes. Advertising is a primary vector how those with the most economic power can influence society without people even realizing it. And everything is political.

    For example take the ratings and something like yellow pages and announcements for new businesses like a plumber - needing to invest additional capital in advertising has an effect too. It makes it so new businesses are more indentures, more like wage slavery, than if no advertising existed at all. Obviously no advertising at all would favor seniority. But we have advanced in technology since we designed our government systems - there should be an independent "forth estate" or fifth or something for economics and regulation. They could be independently voted on to the executive or legislative. And their job would be to deal with regulation in the public's interest, and sponsor things like an independent ratings portal that is moderated, and force shops like amazon to use the independent ratings for the products and the vendors. It will stay a struggle to stay ahead of people trying to abuse the system for gain, but right now we pretend the tools we have right now are somehow god given. We Europeans are far more conservative than we like to think.

    If we want to have any resiliency against what is coming (because we destroyed our planet and let wealth inequality spiral and social media is nearly completely controlled by plutocrats) we need to push for better tools to govern democratically. And advertising is a major obstacle because it allows unmitigated influence of those who own the world.

    TLDR: We don't *have to * screw over new plumbers, but we should do it if we had to because stopping the brainwashing is more important.

  • Yeah public broadcasting is under attack because of advertising. Advertising fuels private broadcasting and it's in their owner's interest to push anti public broadcasting propaganda.

    Any system humans design to serve us as a society will over time become "min maxed" by people or institutions seeking to maximize their profit or gain more power or maintain power in the face of changes. Advertising is a primary vector how those with the most economic power can influence society without people even realizing it. And everything is political.

    For example take the ratings and something like yellow pages and announcements for new businesses like a plumber - needing to invest additional capital in advertising has an effect too. It makes it so new businesses are more indentures, more like wage slavery, than if no advertising existed at all. Obviously no advertising at all would favor seniority. But we have advanced in technology since we designed our government systems - there should be an independent "forth estate" or fifth or something for economics and regulation. They could be independently voted on to the executive or legislative. And their job would be to deal with regulation in the public's interest, and sponsor things like an independent ratings portal that is moderated, and force shops like amazon to use the independent ratings for the products and the vendors. It will stay a struggle to stay ahead of people trying to abuse the system for gain, but right now we pretend the tools we have right now are somehow god given. We Europeans are far more conservative than we like to think.

    If we want to have any resiliency against what is coming (because we destroyed our planet and let wealth inequality spiral and social media is nearly completely controlled by plutocrats) we need to push for better tools to govern democratically. And advertising is a major obstacle because it allows unmitigated influence of those who own the world.

    TLDR: We don't *have to * screw over new plumbers, but we should do it if we had to because stopping the brainwashing is more important.

    Well I agree we need a better structure to keep people in check I agree with that. Things like social media and a companies like RTL having a massive stake in private television will help to destroy the planet and keep the difference between the lower class, the middle class and the rich.

    But I disagree that we should just get rid of all advertisement completely. Again there is nothing wrong with banner ads, websites, vans with logo's and other low stakes form of advertisement.

    If governments would start to pay YouTubers instead of YouTubers earning money from adverts and sponsors it would not only allow the government to control the narrative, but people will still abuse the system. Same way as that social security or subsidies are abused currently.

    Consdering I work in an accounting firm I do see the amount of cost some companies have with advertisment, but most of them with a lot of costs do it to get more customers. Some of them need to do it to keep their profit rising or the same.

    There is an issue with misleading adverts including misleading prices (excluding tax), there is an issue with hidden ads (like logo's).
    But personally I think social media (including Lemmy) is just the bane of our existence. Yes a lot of that is funded by adverts, but also by selling your data and the like. Personally I believe that they are brainwashing people more with that, than with a lot of the advertisement.
    Ow and the people who keep on defending companies like they are their family are also a big part, people saying they are going to get Domino's instead of pizza f.e.

  • mostly desktop, android phone is mostly unusable with ads. use 'privacy badger', 'ublock origin', 'umatrix'.

    I love uMatrix.

  • Or saying it's illegal to hang up on telemarketers

    "Excuse me, but you didn't allow this sales person to complete their pitch. We're taking you to jail."

  • What's frustrating to me is the idea that law makers and advertisers believe I don't have a right to alter data that comes onto things I own. And nobody chime in with the brain dead "☝🤓 actually you don't own it." Because even if you wanna waste time with that stupid distraction, I own my computer. I built it from parts.

    Controlling my perception is my right. If I wanna use things that block ads that's my right. PERIOD. I NEED TO BLOCK ADS BECAUSE OF MY DISABILITY.

    You have that right at least in Europe.
    The nuance is that website provinding content can choose to not serve it to you. Or something like that but maybe more complexe.

  • How about this link ?

    I'll have to try out those Gemini links later. Who knows, maybe I'll get super into it and submit updated links for the official getting started guide

  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    Dark traffic?!?! LMAO. Can we start calling malicious ads dark advertising?

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    If you're a developer, a startup founder, or part of a small team, you've poured countless hours into building your web application. You've perfected the UI, optimized the database, and shipped features your users love. But in the rush to build and deploy, a critical question often gets deferred: is your application secure? For many, the answer is a nervous "I hope so." The reality is that without a proper defense, your application is exposed to a barrage of automated attacks hitting the web every second. Threats like SQL Injection, Cross-Site Scripting (XSS), and Remote Code Execution are not just reserved for large enterprises; they are constant dangers for any application with a public IP address. The Security Barrier: When Cost and Complexity Get in the Way The standard recommendation is to place a Web Application Firewall (WAF) in front of your application. A WAF acts as a protective shield, inspecting incoming traffic and filtering out malicious requests before they can do any damage. It’s a foundational piece of modern web security. So, why doesn't everyone have one? Historically, robust WAFs have been complex and expensive. They required significant budgets, specialized knowledge to configure, and ongoing maintenance, putting them out of reach for students, solo developers, non-profits, and early-stage startups. This has created a dangerous security divide, leaving the most innovative and resource-constrained projects the most vulnerable. But that is changing. Democratizing Security: The Power of a Community WAF Security should be a right, not a privilege. Recognizing this, the landscape is shifting towards more accessible, community-driven tools. The goal is to provide powerful, enterprise-grade protection to everyone, for free. This is the principle behind the HaltDos Community WAF. It's a no-cost, perpetually free Web Application Firewall designed specifically for the community that has been underserved for too long. It’s not a stripped-down trial version; it’s a powerful security tool designed to give you immediate and effective protection against the OWASP Top 10 and other critical web threats. What Can You Actually Do with It? With a community WAF, you can deploy a security layer in minutes that: Blocks Malicious Payloads: Get instant, out-of-the-box protection against common attack patterns like SQLi, XSS, RCE, and more. Stops Bad Bots: Prevent malicious bots from scraping your content, attempting credential stuffing, or spamming your forms. Gives You Visibility: A real-time dashboard shows you exactly who is trying to attack your application and what methods they are using, providing invaluable security intelligence. Allows Customization: You can add your own custom security rules to tailor the protection specifically to your application's logic and technology stack. The best part? It can be deployed virtually anywhere—on-premises, in a private cloud, or with any major cloud provider like AWS, Azure, or Google Cloud. Get Started in Minutes You don't need to be a security guru to use it. The setup is straightforward, and the value is immediate. Protecting the project, you've worked so hard on is no longer a question of budget. Download: Get the free Community WAF from the HaltDos site. Deploy: Follow the simple instructions to set it up with your web server (it’s compatible with Nginx, Apache, and others). Secure: Watch the dashboard as it begins to inspect your traffic and block threats in real-time. Security is a journey, but it must start somewhere. For developers, startups, and anyone running a web application on a tight budget, a community WAF is the perfect first step. It's powerful, it's easy, and it's completely free.
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