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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette

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  • The trade body called it “illegal circumvention technology”, said 12ft.io has been locked by its web host, and promised to take similar action against other paywall bypassing technologies.

    Just because you send bits to my network does not oblige me to render them. That's like saying I broke the law back when I had cable and changed channels during ad breaks. Falls flat on its face.

    Or saying it's illegal to hang up on telemarketers

  • The trade body called it “illegal circumvention technology”, said 12ft.io has been locked by its web host, and promised to take similar action against other paywall bypassing technologies.

    Just because you send bits to my network does not oblige me to render them. That's like saying I broke the law back when I had cable and changed channels during ad breaks. Falls flat on its face.

    I feel like I'm taking crazy pills whenever I hear them say things like this! These things belong to me, I should be able to control them. My perception, my LITERAL GATEWAY FROM MY MIND TO REALITY is mine and I have a right to control what I see.

  • They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    Only a billion. Need to quintuple that.

  • depending on your household's browsing habits, it can be downright insane how much traffic goes through ones network (and the web at large), that is just nothing but dog shit.

    I monitored my pihole at my place and my own traffic is usually no more than 15% garbage with about 750,000 domains blocked, but the second grandma or grandpa starts doomscrolling boomer things on their phones and ipads. I saw the network traffic at 60% blocked one time and I had to confront them and flatly ask them "what the fuck are you doing on your phone?"

    also set up a Region exemption or whatever, blocking russian, chinese, and a whole bunch of other untrustworthy TLDs and im literally showing my grandmother the repeated attempts to communicate with something in fucking China in real time whilst she's playing some solitare game she downloaded.

    I saw the network traffic at 60% blocked one time and I had to confront them and flatly ask them “what the fuck are you doing on your phone?”

    Be careful of the answer. Sometimes ignorance is bliss.

  • Even better: system-wide DNS adblocking on Android. Get rid of in-app ads too.

    I use a degoogled CalyxOS phone so all those apps that load ads via Google services don't even work, or they work and the ads don't load haha. One caveat is that I can't use paid apps either though, I'm not against those.

    But yeah system wide blocking is definitely the most thorough method!

  • "dark" as in "not visible". Adblock users can't be tracked (or at least not as easily), hence they are not visible to the ad companies. "Dark", in this instance, is not a derogatory term.

    "Brutal" is, though. So I totally agree with you there. Ads are the brutal thing nowadays.

    Yeah it makes sense from their point of view. I turned it around on them for the hell of it.

  • There's almost always another website that has the same thing.

    yep, search subject of title. about as mush effort as fiddling with adblock settings.

  • I tried to give my mom a pihole, she made me get rid of it because it broke the NY times and some rando mobile game she plays. Some people can't be helped.

    You just make excuses and after a couple days mom's forget about it and move on to other games

  • And the button to close it is usually tiny and mapped poorly. Which is in and of itself shitty.

    This is super intentional. Look for the Fitts law
    https://en.m.wikipedia.org/wiki/Fitts's_law

  • adtech is nothing new or exotic. We have been dealing with this shit for years. if they still do not have a very basic knowledge of it by now, that's not a great sign.

    Unix and lawnmowers are nothing new or exotic either. I’m not stupid for not knowing how to repair a lawnmower, and I wouldn’t presume you’re stupid just because I can run circles around you at the command line.

    I would, however, question your intelligence if you lack the ability to perceive the reasons behind different people knowing different things. It’s not that complicated.

  • Unix and lawnmowers are nothing new or exotic either. I’m not stupid for not knowing how to repair a lawnmower, and I wouldn’t presume you’re stupid just because I can run circles around you at the command line.

    I would, however, question your intelligence if you lack the ability to perceive the reasons behind different people knowing different things. It’s not that complicated.

    Oh I’m fully aware people can specialize their intelligence, focusing so much on some areas they neglect others and fall behind. However, that’s also a choice they made. That unbalanced tech tree was their own doing.

  • You shouldn't say that to your Grandma or Grandpa. 🙂

    both of them shield, coddle, and enable a 53 year old man who is an overt Nazi and purge/mass death obsessed eugenicist freak, (my uncle), a lot more needs to be said to them honestly.

  • I saw the network traffic at 60% blocked one time and I had to confront them and flatly ask them “what the fuck are you doing on your phone?”

    Be careful of the answer. Sometimes ignorance is bliss.

    rhetorical question, I know what she's doing, clicking on random shit and then blaming other people for her problems.

    every intrusive advertisement or popup. "I got hacked"
    every wrong website she goes to "this is a scam"

  • Independent reviews are a good thing yes and they shouldn't be sponsored by a related company to keep their integrity, that doesn't mean they can't get paid from a different form of advertising.
    Heck you can even check on the integrity of professionals differently. In the accountancy, we are paid by the clients who we need to audit or need to advice etc. Using things like third party audits and a high accountability for professionals.

    Ratings aren't that great especially on platforms like Amazon/AliExpress and other crap offering dropshipping platforms from corrupt countries.

    Corporations generally don't do anything for free, but a lot of companies do, but that is generally to get their name out there or because the owner wants to decuct his private life from his company profit ...
    Even governments can't spend money or personal all they want, in the end it is money from the people. People here in NL are pissed that the government spend money on things like getting the NATO here for the last meeting or for the royal family.
    The public broadcasting is also something that is under heat and not just here.

    In most countries you have some kind of government funded press heck I think most press aren't even corporations, but more companies except some of the larger once maybe.

    Almost nobody is going to work for free for the majority of their life. It would be better if all of us did more work for society, but most people aren't in the position I am in that they just can take an extra week off to do that.

    I agree consumerism is killing our planet, but there is a huge difference between the crap a companies like Google are doing and your local plummer who has advertisement on the local radio on their van and make a slightly SEO optimised website. Advertising is often the only way to get your company visable if you are competing with a well established company.
    Same reason as that there is nuance between companies and corporations.

    Yes we need to promote repairing, reusing, recycling and the circular economy I agree, but somebody like iFixit wouldn't really thrive without their advertisement. We also need more financial transparency by the company we buy from and just skip on companies from China, the US and other obvious corrupt countries.

    Yeah public broadcasting is under attack because of advertising. Advertising fuels private broadcasting and it's in their owner's interest to push anti public broadcasting propaganda.

    Any system humans design to serve us as a society will over time become "min maxed" by people or institutions seeking to maximize their profit or gain more power or maintain power in the face of changes. Advertising is a primary vector how those with the most economic power can influence society without people even realizing it. And everything is political.

    For example take the ratings and something like yellow pages and announcements for new businesses like a plumber - needing to invest additional capital in advertising has an effect too. It makes it so new businesses are more indentures, more like wage slavery, than if no advertising existed at all. Obviously no advertising at all would favor seniority. But we have advanced in technology since we designed our government systems - there should be an independent "forth estate" or fifth or something for economics and regulation. They could be independently voted on to the executive or legislative. And their job would be to deal with regulation in the public's interest, and sponsor things like an independent ratings portal that is moderated, and force shops like amazon to use the independent ratings for the products and the vendors. It will stay a struggle to stay ahead of people trying to abuse the system for gain, but right now we pretend the tools we have right now are somehow god given. We Europeans are far more conservative than we like to think.

    If we want to have any resiliency against what is coming (because we destroyed our planet and let wealth inequality spiral and social media is nearly completely controlled by plutocrats) we need to push for better tools to govern democratically. And advertising is a major obstacle because it allows unmitigated influence of those who own the world.

    TLDR: We don't *have to * screw over new plumbers, but we should do it if we had to because stopping the brainwashing is more important.

  • Yeah public broadcasting is under attack because of advertising. Advertising fuels private broadcasting and it's in their owner's interest to push anti public broadcasting propaganda.

    Any system humans design to serve us as a society will over time become "min maxed" by people or institutions seeking to maximize their profit or gain more power or maintain power in the face of changes. Advertising is a primary vector how those with the most economic power can influence society without people even realizing it. And everything is political.

    For example take the ratings and something like yellow pages and announcements for new businesses like a plumber - needing to invest additional capital in advertising has an effect too. It makes it so new businesses are more indentures, more like wage slavery, than if no advertising existed at all. Obviously no advertising at all would favor seniority. But we have advanced in technology since we designed our government systems - there should be an independent "forth estate" or fifth or something for economics and regulation. They could be independently voted on to the executive or legislative. And their job would be to deal with regulation in the public's interest, and sponsor things like an independent ratings portal that is moderated, and force shops like amazon to use the independent ratings for the products and the vendors. It will stay a struggle to stay ahead of people trying to abuse the system for gain, but right now we pretend the tools we have right now are somehow god given. We Europeans are far more conservative than we like to think.

    If we want to have any resiliency against what is coming (because we destroyed our planet and let wealth inequality spiral and social media is nearly completely controlled by plutocrats) we need to push for better tools to govern democratically. And advertising is a major obstacle because it allows unmitigated influence of those who own the world.

    TLDR: We don't *have to * screw over new plumbers, but we should do it if we had to because stopping the brainwashing is more important.

    Well I agree we need a better structure to keep people in check I agree with that. Things like social media and a companies like RTL having a massive stake in private television will help to destroy the planet and keep the difference between the lower class, the middle class and the rich.

    But I disagree that we should just get rid of all advertisement completely. Again there is nothing wrong with banner ads, websites, vans with logo's and other low stakes form of advertisement.

    If governments would start to pay YouTubers instead of YouTubers earning money from adverts and sponsors it would not only allow the government to control the narrative, but people will still abuse the system. Same way as that social security or subsidies are abused currently.

    Consdering I work in an accounting firm I do see the amount of cost some companies have with advertisment, but most of them with a lot of costs do it to get more customers. Some of them need to do it to keep their profit rising or the same.

    There is an issue with misleading adverts including misleading prices (excluding tax), there is an issue with hidden ads (like logo's).
    But personally I think social media (including Lemmy) is just the bane of our existence. Yes a lot of that is funded by adverts, but also by selling your data and the like. Personally I believe that they are brainwashing people more with that, than with a lot of the advertisement.
    Ow and the people who keep on defending companies like they are their family are also a big part, people saying they are going to get Domino's instead of pizza f.e.

  • mostly desktop, android phone is mostly unusable with ads. use 'privacy badger', 'ublock origin', 'umatrix'.

    I love uMatrix.

  • Or saying it's illegal to hang up on telemarketers

    "Excuse me, but you didn't allow this sales person to complete their pitch. We're taking you to jail."

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    It could. Imagine 80% autonomous vehicle traffic, 30% of that is multipassenger capable taxi service. Autonomous vehicle lanes moving reliably at 75mph. With this amount of taxi service the advantages of personal vehicle ownership falls and the wait time for an available pickup diminishes rapidly. China has many areas with pretty good public transportation. In the US, tech advances and legislation changes to enable the above model is better suited to the existing infrastructure.
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    oh, wow! that's so cool!
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    You guys sure display a crazy obsession with "Apple Fanboys" in this sub… The amount of Applephobia… Phew! As if the new release had you all flustered or something… Gotta take a bite and taste the Apple at some point! Can’t stay in the closet forever, ya know?
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    Just for the record, even in Italy the winter tires are required for the season (but we can just have chains on board and we are good). Double checking and it doesn’t seem like it? Then again I don’t live in Italy. Here in Sweden you’ll face a fine of ~2000kr (roughly 200€) per tire on your vehicle that is out of spec. https://www.europe-consommateurs.eu/en/travelling-motor-vehicles/motor-vehicles/winter-tyres-in-europe.html Well, I live in Italy and they are required at least in all the northern regions and over a certain altitude in all the others from 15th November to 15th April. Then in some regions these limits are differents as you have seen. So we in Italy already have a law that consider a different situation for the same rule. Granted that you need to write a more complex law, but in the end it is nothing impossible. …and thus it is much simpler to handle these kinds of regulations at a lower level. No need for everyone everywhere to agree, people can have rules that work for them where they live, folks are happier and don’t have to struggle against a system run by bureaucrats so far away they have no idea what reality on the ground is (and they can’t, it’s impossible to account for every scenario centrally). Even on a municipal level certain regulations differ, and that’s completely ok! So it is not that difficult, just write a directive that say: "All the member states should make laws that require winter tires in every place it is deemed necessary". I don't really think that making EU more integrated is impossibile