They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

Link

An adblocker on your devices is equivalent to putting a Britta filter on your water tap.

More necessary than that, really.

An adblocker on your devices is equivalent to putting a Britta filter on your water tap.

Joke's on him, it's 100.99.99.99

The trade body called it “illegal circumvention technology”, said 12ft.io has been locked by its web host, and promised to take similar action against other paywall bypassing technologies.

Just because you send bits to my network does not oblige me to render them. That's like saying I broke the law back when I had cable and changed channels during ad breaks. Falls flat on its face.

Once the data enters my network it's my fucking data and I can do with it what I please.

Speaking of cooking and not wanting to see 20 videos playing over the recipe:

Based CookingBackspace

The fast-loading recipe site with cooking only and no ads.

(based.cooking)

No ad blockers needed

i know this may go against the general attitude here but i gotta say this does make me a little sad when i think about it. and i use adblockers as well, but i never knew what the numbers were. when it's put into context like this it's hard not to be discouraged by the fact that this is still probably a minority of users. i mean what the hell, how are people still using the internet with ads turned on.

Oh, haha. I thought you were telling me I should rethink using a DNS adblocker.

The use of the term "Dark traffic" here is to paint the use of ad-blockers as something nefarious. Don't use it, fuck these people right in their stupid mouths.

I propose using the terms "clean traffic", for ad-blocked website traffic, and "dogshit traffic" for everything else.

When piholes go mainstream they are fully cooked. Even tech illiterate in your family won't get the ads

The use of the term "Dark traffic" here is to paint the use of ad-blockers as something nefarious. Don't use it, fuck these people right in their stupid mouths.

I propose using the terms "clean traffic", for ad-blocked website traffic, and "dogshit traffic" for everything else.

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

“The growth of dark traffic undermines the ability of publishers to fund the production of quality content, or even operate as a business. We must recognise users are not the main driver causing this.”

And Scott Messer, founder of publishing adtech consultancy Messer Media, added: “Dark traffic is unlike anything we have seen before. It’s demonetising publisher content at scale without user consent.

Are they trying to present it as if poor innocent users need to be protected from the vile ad blockers?

I'm starting to notice that a lot of people don't even notice what are ads or not. When i installed pihole and enabled it for all devices at home. My gf was complaining why suddenly a loy of pages wouldn't work anymore. Yeah, so she always clicked the ad/sponsored link everywhere and didn't have the slightest clue. And let's not start about social media and how basically 75% of it is (hidden) ads.

Personally I'm of the mentality if some company force feeds me their ads while i was not actively searching out their product type, I'll think 3 times before ever considering their products. Thankfully, i see basically no ads (online) anymore these days.

depending on your household's browsing habits, it can be downright insane how much traffic goes through ones network (and the web at large), that is just nothing but dog shit.

I monitored my pihole at my place and my own traffic is usually no more than 15% garbage with about 750,000 domains blocked, but the second grandma or grandpa starts doomscrolling boomer things on their phones and ipads. I saw the network traffic at 60% blocked one time and I had to confront them and flatly ask them "what the fuck are you doing on your phone?"

also set up a Region exemption or whatever, blocking russian, chinese, and a whole bunch of other untrustworthy TLDs and im literally showing my grandmother the repeated attempts to communicate with something in fucking China in real time whilst she's playing some solitare game she downloaded.

The trade body called it “illegal circumvention technology”, said 12ft.io has been locked by its web host, and promised to take similar action against other paywall bypassing technologies.

Just because you send bits to my network does not oblige me to render them. That's like saying I broke the law back when I had cable and changed channels during ad breaks. Falls flat on its face.

The trade body called it “illegal circumvention technology”, said 12ft.io has been locked by its web host, and promised to take similar action against other paywall bypassing technologies.

Just because you send bits to my network does not oblige me to render them. That's like saying I broke the law back when I had cable and changed channels during ad breaks. Falls flat on its face.