Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette
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Yeah no, I have seen multiple businesses closing down due to poor marketing promotion/budget.
And then we all complain that we didn't know about a certain product/service because they didn't market it good enough (we have seen it a lot of times with movies for example, then they turn into obscure classics with the pass of time, but not really profitable), also some games that didn't really made themselves known while in critical selling weeks?
Who is gonna be the brave soul to release a game when GTA VI appears? That would be marketing suicide, no matter how good your game is.
I have seen multiple businesses closing down due to poor marketing promotion/budget.
Only because they were competing against businesses with possibly shittier products but certainly better marketing. Remove all the marketing, good and bad, and suddenly it's a real merit-based competition.
It is very idealist, but IMO worth considering. There can (or at least should) be less intrusive means of letting people know of a product.
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I run uBlock Origin for the browsers, and Pi-Hole for the network. Plus a wireguard VPN server that my phone connects to when I’m not on the home wifi for ad-blocking on the go.
I switched to adguard home recently, much nicer user interface and I dont miss any features from pihole.
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Pi-hole. You’ll want to run two, because machines will use both a primary and a secondary server for their DNS requests. If you don’t want to buy a pair of raspberry pi’s, you can run it in Docker, which basically keeps it isolated to its own tiny virtual machine. So you’d just need to spin up a pair of docker containers to run the pair of pi-holes. If you’re using Docker, they’ll need a pair of volumes too, or else they’ll lose all of their data every time they reboot.
You’ll want this to be on a machine that is running 24/7, because any time it shuts down, your internet will essentially stop working. That’s why lots of people end up just throwing a few raspberry pis in a closet and forgetting about them.
Once it’s installed, you’ll need to load it with block lists. The default ones are pretty basic. I’d just google something like “pihole blocklists” and figure it out from there. Each list will be a URL, which allows the pihole to pull updates, (which you can tell it to do via the built-in web UI).
Its actually not easy to run two of them since they are not designed for using a shared disk (you can get corrupted data). Its also not necessary, you can just leave the secondary dns server blank.
But if you want two because you want high availability in case one of your piholes goes down, you can rsync the settings between the two machines every 5 minutes or so. Its important to keep them in sync that way.
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
Maybe the problem is the advertisers and not the consumers. Jeeeesus.
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Pi-hole. You’ll want to run two, because machines will use both a primary and a secondary server for their DNS requests. If you don’t want to buy a pair of raspberry pi’s, you can run it in Docker, which basically keeps it isolated to its own tiny virtual machine. So you’d just need to spin up a pair of docker containers to run the pair of pi-holes. If you’re using Docker, they’ll need a pair of volumes too, or else they’ll lose all of their data every time they reboot.
You’ll want this to be on a machine that is running 24/7, because any time it shuts down, your internet will essentially stop working. That’s why lots of people end up just throwing a few raspberry pis in a closet and forgetting about them.
Once it’s installed, you’ll need to load it with block lists. The default ones are pretty basic. I’d just google something like “pihole blocklists” and figure it out from there. Each list will be a URL, which allows the pihole to pull updates, (which you can tell it to do via the built-in web UI).
Machines will be fine with just one primary DNS server. The main reason for running two is so that you still have one working DNS server if either machine goes down, for example during maintenance.
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And this is exactly why Google did away with Manifest v2 (what uBlock runs on) and why they wanted to introduce their “web integrity” standard. At that point the pages would be signed with ads and in the signature didn’t match the page wouldn’t even be shown.
They tried to play it off as “ensuring that you truly get the correct copy of the page and no bad hackers have intercepted it” but really it would have 100% forced ads.
To think that Google once had ads that I considered OK, just a bunch of text and links. How times have changed...
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Fair warning, using third-party DNS is a massive security issue; It basically allows that DNS provider to see all of the sites you’re visiting. Whenever possible, you should use a self-hosted DNS server like pi-hole.
Pi hole and Ad guard are DNS filters/adblockers not resolvers. You still have to define a resolver's IP which is a third party (clouflare, quadns, etc)
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
Ads on websites are deals the sitemaker made with themselves. The internet is free.
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The trade body called it “illegal circumvention technology”
Lol. Fuck off.
They wont be happy until eye tracking technology makes sure we sit and watch their fucking ads before the actual content appears.
I mean, none of this is getting better. Its only going to become worse. I have ads in the fucking pause screen on my streaming tv app. So if I want to take a toilet break, I get an ad in my face. Its just so ridiculous.
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Obligatory xkcd 624:
Step 4 - success - Attention aquired.
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
I don't mind the old system of one or two ads on a page or a 10-second ad at the start of a YouTube video if they don't track their users. But these days it is growing out of proportions, we are almost at American television with the amount of ad breaks in a YouTube video, and it's absurd.
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gasp you mean to tell me you DON'T like 20 million videos playing over the top of the recipe that you're trying to read while trying not to burn dinner? unbelievable.
smh these motherfuckers are so brazen
Speaking of cooking and not wanting to see 20 videos playing over the recipe:
No ad blockers needed
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They wont be happy until eye tracking technology makes sure we sit and watch their fucking ads before the actual content appears.
I mean, none of this is getting better. Its only going to become worse. I have ads in the fucking pause screen on my streaming tv app. So if I want to take a toilet break, I get an ad in my face. Its just so ridiculous.
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I don't mind the old system of one or two ads on a page or a 10-second ad at the start of a YouTube video if they don't track their users. But these days it is growing out of proportions, we are almost at American television with the amount of ad breaks in a YouTube video, and it's absurd.
It's far far worse than American TV. TV commercials are a scattershot hope that you show the ad to 2 million people and 10,000 see it and buy your product.
With Google fingerprint tracking, advertisers are selling hyper-targeted ads so a company buys only ads to show to the right 10,000 people over and over. It's a literal dream for advertisers. But it's a fucking dystopian nightmare for us.
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Using an ad blocker makes me tech savvy? Oh, la, la. Hand me my monocle and glass of schardonayegh.
And just like that, 200 redneck women said in unison "huh, that's a real pretty name. Schardonayegh. Ooooh, even better -Schardonayegh Lynn. I love it!"
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
Sites are lazy and greedy. They throw dozens and dozens of 3rd party javascripts into their headers, that punish and annoy people for not using an ad blocker - they slow the site down, bloat the memory, consume energy, track the user and festoon the page with garbage. As soon as people hear that an ad blocker is a thing, then of course they leap at the chance of using one.
It would be straightforward for sites to insert ads into their content - make the ad urls, images and links indistinguishable from actual content. i.e. serve them up from the same domain, from non predictable paths and use html structure where ads and content are intermingled. Even if an adblocker wanted to block the ads, there are no patterns that work and every single site would require different rules. But that requires effort. I suppose we should be glad that sites don't do it.
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
The fbi suggests using an ad blocker. Guess what an ad blocker is as important as an antivirus.
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Pi-hole. You’ll want to run two, because machines will use both a primary and a secondary server for their DNS requests. If you don’t want to buy a pair of raspberry pi’s, you can run it in Docker, which basically keeps it isolated to its own tiny virtual machine. So you’d just need to spin up a pair of docker containers to run the pair of pi-holes. If you’re using Docker, they’ll need a pair of volumes too, or else they’ll lose all of their data every time they reboot.
You’ll want this to be on a machine that is running 24/7, because any time it shuts down, your internet will essentially stop working. That’s why lots of people end up just throwing a few raspberry pis in a closet and forgetting about them.
Once it’s installed, you’ll need to load it with block lists. The default ones are pretty basic. I’d just google something like “pihole blocklists” and figure it out from there. Each list will be a URL, which allows the pihole to pull updates, (which you can tell it to do via the built-in web UI).
No point if you have a network in the 10.0.0.0/8 IP range. There is a bug where they will randomly stop serving DNS to IPs outside of their subnet
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I still whitelist sites with sensible, unobtrusive ads. Axios for instance, which are mostly 1st party. But that’s increasingly the exception.
I had to rip APNews out when Google Ads tried to serve me malware.
I don’t even bother reporting ad network malware. No one gives a shit including site owners and network operators
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Ads on websites are deals the sitemaker made with themselves. The internet is free.
[rant]
The Internet is not FREE. Its just free at the point of use!Just like ad funded websites aren’t free to use, they are also just free at the point of use!
People seem to forget where the all this ‘ad money’ comes from. It’s not growing on magic money trees, it’s coming from every product you buy and it’ll be interesting to see how much products have gone up against the sheer amount of ads that are shovelled everywhere now.
The reason the internet used to be great was because people shared information with no expectation of monetary gain. Just the love of what they knew and the joy of sharing information.
So the sooner everyone realises you’re all paying for the ads on every product/service to be shown already, and blocking them actually saves you money because the more ads that are shown, the more websites get paid, the more ad/tracking companies charge companies and yes, the more expensive you’re product and services get!
[/rant]
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