Reddit will help advertisers turn ‘positive’ posts into ads
Technology
61
Beiträge
50
Kommentatoren
175
Aufrufe
-
"dynamically integrates positive content from Reddit users directly below an advertiser’s creative, putting community conversations front-and-center in the user experience and blending AI-driven efficiency with real human perspectives".
the company is also introducing a “scalable, AI-powered social listening tool. [...] Informed by proprietary metadata, it provides precise, real-time insights that help marketers confidently plan campaigns, validate creative ideas, and make smarter business decisions"
I wonder how much they had to pay a business major to come up with those sentences, or did they just use ChatGPT ....
::: spoiler spoiler
asdfasfasfsadf
::: -
Ah, Vertical Integortion.
-
I wonder how far you can push this? Like there was a whole subreddit (can't remember the name) that was dedicated to news that seems positive on the surface but is actually fucked up when you take 2 seconds to think. Could you just get chatgpt to come up with a way to positively frame the worst shit specifically to bait adds next to it?
As a single mom, it's hard for me to be proactive about my kids' health, but I have to say that Cerave cream has been a GODSEND for treating the scratches and blisters they get at work.
-
::: spoiler spoiler
asdfasfasfsadf
:::Fuck spez.
-
I wonder how far you can push this? Like there was a whole subreddit (can't remember the name) that was dedicated to news that seems positive on the surface but is actually fucked up when you take 2 seconds to think. Could you just get chatgpt to come up with a way to positively frame the worst shit specifically to bait adds next to it?
Isn't it just the majority of posts in r/upliftingnews ? Their news is like "Child working 24/7 in construction site get enough Kickstarter donations to pay for his mother's cancer treatment"
-
This wouldn't be an issue if Reddit always attached relevant posts, including negative ones even if those were the minority, to actually help people make a more informed judgement about an ad based on community sentiment, but I think we all know that won't be the way this goes.
Posts will inevitably only be linked if they are positive, or at the very least neutral about the product being advertised, because that's what would allow Reddit to sell advertisers on their higher ROI. The bandwagon effect is a real psychological effect, and Reddit knows it.
I specifically look for negative reviews before buying something. I haven't really put numbers to a ratio of good to bad where I feel reassured about buying something but I'm sure it's there. If your product has 5000 reviews with no bad ones, something is fucked up. If the majority of the reviews are "the delivery guy spiked the package on my porch and it was broke I'D GIVE ZERO STARS IF I COULD" then that's a little better. Someone somewhere is going to have a legit grievance. I want to know what that is.
-
Are you thinking of r/orphancrushingmachine? There’s a c/orphancrushing here on Lemmy.
Yep that's the one! Thanks for the Lemmy reference!
-
::: spoiler spoiler
asdfasfasfsadf
:::I mean, that's at least functional grammar.
"advertiser's creative"? The fuck is that? You aren't cool by dropping the noun out and trying to use an adejective in its place.
-
I mean, that's at least functional grammar.
"advertiser's creative"? The fuck is that? You aren't cool by dropping the noun out and trying to use an adejective in its place.
As rediculous as it sounds, "creative" is used as a noun in marketing speak to refer to an image, video, carousel, slideshow, or whatever. I know, it's stupid.
-
Yep that's the one! Thanks for the Lemmy reference!
Here's the link for anyone else:
!orphancrushing@lemmy.world
-
This post did not contain any content.
One more reason to be glad I ditched that hellpit.
-
"When I'm cutting people off in traffic, illegally parking in handicap spaces, and racing at 100 mph through school zones, I rely on my Dodge Ram pickup to get it done!"
I mean this isn’t far from the current state of things. I subscribe to /r/fuckcars an anti-car sub and regularly see car ads. These advertisers are wasting their money.
-
I mean, that's at least functional grammar.
"advertiser's creative"? The fuck is that? You aren't cool by dropping the noun out and trying to use an adejective in its place.
::: spoiler spoiler
asdfasfasfsadf
::: -
This post did not contain any content.
Wew, my raging negativity will keep them from buying my data then.
-
This post did not contain any content.
Quotes from the original announcement:
Today, Reddit is the most human place on the internet, and one of the last places on the internet where brands can build authentic, trusted and engaged relationships with customers.
Bwahaha, "most human"? Really? Wow.
A scalable, AI-powered social listening tool designed to unlock strategic value
Barf. Oh boy, "social listening tool" - that's a new one...
These are tools for a new era of community marketing, one where brands can tap into Reddit’s authenticity
Yup, because nothing says "authenticity" like artificially realigned messages interspersed with AI slop ads. Such real, much authentic, wow...
-
This post did not contain any content.
For $19.95 this is a great comment!
-
Quotes from the original announcement:
Today, Reddit is the most human place on the internet, and one of the last places on the internet where brands can build authentic, trusted and engaged relationships with customers.
Bwahaha, "most human"? Really? Wow.
A scalable, AI-powered social listening tool designed to unlock strategic value
Barf. Oh boy, "social listening tool" - that's a new one...
These are tools for a new era of community marketing, one where brands can tap into Reddit’s authenticity
Yup, because nothing says "authenticity" like artificially realigned messages interspersed with AI slop ads. Such real, much authentic, wow...
Today, Reddit is the most human place on the internet, and one of the last places on the internet where brands can build authentic, trusted and engaged relationships with customers.
That reads like something out of their totalnotrobots subreddit. I TOO LOVE EXPRESSIVE AND AUTHENTIC HUMAN THOUGHTS.
-
Today, Reddit is the most human place on the internet, and one of the last places on the internet where brands can build authentic, trusted and engaged relationships with customers.
That reads like something out of their totalnotrobots subreddit. I TOO LOVE EXPRESSIVE AND AUTHENTIC HUMAN THOUGHTS.
Hahaha, great point
HELLO FELLOW HUMAN, WOULD YOU LIKE TO BUILD AN AUTHENTIC, TRUSTED AND ENGAGED RELATIONSHIP WITH ANOTHER HUMAN BEING THAT IS TOTALLY NOT A ROBOT?
-
This post did not contain any content.
Seems like being banned from Reddit was a blessing.
-
This post did not contain any content.
If it wasn't for the AI nonsense, this could've actually been a great idea.
Businesses might want to use Reddit comments as ads.
Reddit says "Hey, let us find those glowing reviews that we have as Reddit comments, and you can link directly to the original source!"
Then the original comment writer could edit their comments to call political figures pedos, and businesses learn their lesson that this kind of stuff is not suited for using Reddit as a primary source, lol
