You should stop using the PowerCore 10000 'immediately'

Engadget "journalists" don't know how to use quotes

Edit: it's probably I who doesn't know how to use quotes

Could be following British convention.

British versus American style | The Punctuation Guide

(www.thepunctuationguide.com)

American style uses double quotes (“) for initial quotations, then single quotes (‘) for quotations within the initial quotation.

British style uses single quotes (‘) for initial quotations, then double quotes (“) for quotations within the initial quotation.

EDIT: Though if so, he's not doing so later in the article.

Yes they do. They're literally quoting the recall notice.

Consumers should immediately stop using the recalled power banks and contact Anker Innovations for instructions on receiving a free replacement power bank.

It is normal to use single quotes in a headline or subheading.

TIL

American style
“Economic systems,” according to Professor White, “are an inevitable byproduct of civilization, and are, as John Doe said, ‘with us whether we want them or not.’”

British style uses single quotes (‘) for initial quotations, then double quotes (“) for quotations within the initial quotation.

British style
‘Economic systems’, according to Professor White, ‘are an inevitable byproduct of civilization, and are, as John Doe said, “with us whether we want them or not”’.

British style looks better and more functional

As much as my opinion of anker has dropped after the security camera fiasco it's a Good sign that they do this recall. I'm sure lesser brands would try to cover something like this up instead.

This is why English does the thing. Thank you! Its something I noticed and know but couldn't put into words.

Interesting! Python and Bash do the same as British.