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Is Google about to destroy the web?

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  • Google says a new AI tool on its search engine will rejuvenate the internet. Others predict an apocalypse for websites. One thing is clear: the current chapter of online history is careening towards its end. Welcome to the "machine web".

    The web is built on a simple bargain – websites let search engines like Google slurp up their content, free of charge, and Google Search sends people to websites in exchange, where they buy things and look at adverts. That's how most sites make money.

    An estimated 68% of internet activity starts on search engines and about 90% of searches happen on Google. If the internet is a garden, Google is the Sun that lets the flowers grow.

    This arrangement held strong for decades, but a seemingly minor change has some convinced that the system is crumbling. You'll soon see a new AI tool on Google Search. You may find it very useful. But if critics' predictions come true, it will also have seismic consequences for the internet. They paint a picture where quality information could grow scarcer online and large numbers of people might lose their jobs. Optimists say instead this could improve the web's business model and expand opportunities to find great content. But, for better or worse, your digital experiences may never be the same again.

    On 20 May 2025, Google's chief executive Sundar Pichai walked on stage at the company's annual developer conference. It's been a year since the launch of AI Overviews, the AI-generated responses you've probably seen at the top of Google Search results. Now, Pichai said, Google is going further. "For those who want an end-to-end AI Search experience, we are introducing an all-new AI Mode," he said. "It's a total reimagining of Search."

    You might be sceptical after years of AI hype, but this, for once, is the real deal.

    duck so is probably better

  • But it’s the normies we need to reach.

    The normies destroyed the internet. Let them have AI.

  • But the point is that significantly lower traffic will kill the business model of many websites, and thus kill many websites.

    Ydes but it will not "destroy the web"

  • Google says a new AI tool on its search engine will rejuvenate the internet. Others predict an apocalypse for websites. One thing is clear: the current chapter of online history is careening towards its end. Welcome to the "machine web".

    The web is built on a simple bargain – websites let search engines like Google slurp up their content, free of charge, and Google Search sends people to websites in exchange, where they buy things and look at adverts. That's how most sites make money.

    An estimated 68% of internet activity starts on search engines and about 90% of searches happen on Google. If the internet is a garden, Google is the Sun that lets the flowers grow.

    This arrangement held strong for decades, but a seemingly minor change has some convinced that the system is crumbling. You'll soon see a new AI tool on Google Search. You may find it very useful. But if critics' predictions come true, it will also have seismic consequences for the internet. They paint a picture where quality information could grow scarcer online and large numbers of people might lose their jobs. Optimists say instead this could improve the web's business model and expand opportunities to find great content. But, for better or worse, your digital experiences may never be the same again.

    On 20 May 2025, Google's chief executive Sundar Pichai walked on stage at the company's annual developer conference. It's been a year since the launch of AI Overviews, the AI-generated responses you've probably seen at the top of Google Search results. Now, Pichai said, Google is going further. "For those who want an end-to-end AI Search experience, we are introducing an all-new AI Mode," he said. "It's a total reimagining of Search."

    You might be sceptical after years of AI hype, but this, for once, is the real deal.

    About to?

  • Google says a new AI tool on its search engine will rejuvenate the internet. Others predict an apocalypse for websites. One thing is clear: the current chapter of online history is careening towards its end. Welcome to the "machine web".

    The web is built on a simple bargain – websites let search engines like Google slurp up their content, free of charge, and Google Search sends people to websites in exchange, where they buy things and look at adverts. That's how most sites make money.

    An estimated 68% of internet activity starts on search engines and about 90% of searches happen on Google. If the internet is a garden, Google is the Sun that lets the flowers grow.

    This arrangement held strong for decades, but a seemingly minor change has some convinced that the system is crumbling. You'll soon see a new AI tool on Google Search. You may find it very useful. But if critics' predictions come true, it will also have seismic consequences for the internet. They paint a picture where quality information could grow scarcer online and large numbers of people might lose their jobs. Optimists say instead this could improve the web's business model and expand opportunities to find great content. But, for better or worse, your digital experiences may never be the same again.

    On 20 May 2025, Google's chief executive Sundar Pichai walked on stage at the company's annual developer conference. It's been a year since the launch of AI Overviews, the AI-generated responses you've probably seen at the top of Google Search results. Now, Pichai said, Google is going further. "For those who want an end-to-end AI Search experience, we are introducing an all-new AI Mode," he said. "It's a total reimagining of Search."

    You might be sceptical after years of AI hype, but this, for once, is the real deal.

    Got a machine web

    It’s better than the rest

    Green to Red

    Machine web

  • When the websites that the AI search is sourcing information from cease to exist because they don't get enough traffic, how will AI search continue to source information?

    This isn't a hard concept....

  • Ydes but it will not "destroy the web"

    What do you imagine 'destroying the web' looks like if not killing off huge swaths of websites that relied on traffic/ads to sustain themselves? Do you imagine a man has to bleed all the way out before we can say he's going to die, or is it sufficient to look at the severity of the wound to critical systems in his body and determine that he is probably going to die?

  • When the websites that the AI search is sourcing information from cease to exist because they don't get enough traffic, how will AI search continue to source information?

    This isn't a hard concept....

    It might be harder than you think....

    What kind of information are you talking about? Let's be specific. The phone number for a garden center or how a rocket engine works? This won't affect every search the same way. This is actually a fantastically complex question and we'll only really see what happens when it does.

  • We have good options to replace Google Search. What good options exist to replace search on Google Maps?

    Edit: Also, I think they make most of their money off of ad-sense adds embedded in apps and websites. It'll be very difficult to weed all those out. I just use uBlock on Firefox and Blockada on Android.

    Open Street Maps, or any fork from it. You can also purchase a modern road atlas for basically nothing. Alternatively, people do make navigation units for cars, that you can purchase. Life is completely possible, with relatively little inconvenience if you want to separate yourself from Big Tech. I write down the directions and just follow street signs. You don't want to rely on things like GPS, because it destroys your ability to commit identifying markers to memory. You can glance at the screen and glance at the road in front of you. But that stops you from being able to commit the experience from memory. Smart Tech and the offloading of our mental faculties to technology has made all of us

    1. Way too overconfident in our ability to comprehend, review and parse information.

    2. Decimated our attention spans and will most likely see a whole new type of cognitive decline.

    Sorry for the tangent. But yeah, there's options there. With or without the tech.

  • It might be harder than you think....

    What kind of information are you talking about? Let's be specific. The phone number for a garden center or how a rocket engine works? This won't affect every search the same way. This is actually a fantastically complex question and we'll only really see what happens when it does.

    It's really not. You seem to be insinuating they'll take a nuanced approach and treat different types of websites differently, but there is no reason to believe that is the case, and it's not what they've been doing thus far. Espousing that Google has a sustainable long term plan for the internet that we're too stupid to understand just makes you look ridiculous tbh

  • Fuck them. Use Qwant

    Isn’t that bing?

  • It's really not. You seem to be insinuating they'll take a nuanced approach and treat different types of websites differently, but there is no reason to believe that is the case, and it's not what they've been doing thus far. Espousing that Google has a sustainable long term plan for the internet that we're too stupid to understand just makes you look ridiculous tbh

    You've misunderstood me (let's just say "not deliberately" for a moment). What I'm saying is that regardless of what Google does in terms of long term plans or nuanced anything not all searches are equal. Neither you nor I can say at this point how this will shake out. Also, what have you eaten today? You know what you're like when you don't eat...

  • To avoid misunderstandings: FUCK GOOGLE

    For those who didn't get it... GOOGLE IS SHIT, DON'T USE!

  • You've misunderstood me (let's just say "not deliberately" for a moment). What I'm saying is that regardless of what Google does in terms of long term plans or nuanced anything not all searches are equal. Neither you nor I can say at this point how this will shake out. Also, what have you eaten today? You know what you're like when you don't eat...

    I understood you perfectly, made clear by the fact you're doing it again. You're trying to deflect from the obvious mechanics of this endeavor (let’s just say “not deliberately” for a moment) by saying it's too nuanced and complicated for our tiny pea brains to understand even though it's completely obvious when you use your brain for 5 seconds.

  • We have good options to replace Google Search. What good options exist to replace search on Google Maps?

    Edit: Also, I think they make most of their money off of ad-sense adds embedded in apps and websites. It'll be very difficult to weed all those out. I just use uBlock on Firefox and Blockada on Android.

    OsmAnd. There's also a new fork of Organic Maps called CoMaps after Organic had some drama. A bunch of Organic devs left and forked it into CoMaps.

  • Got a machine web

    It’s better than the rest

    Green to Red

    Machine web

    I'm gonna say it.

    Of the buttrock bands that followed Nirvana's model,... Bush was the best one, for three albums anyway.

  • Google says a new AI tool on its search engine will rejuvenate the internet. Others predict an apocalypse for websites. One thing is clear: the current chapter of online history is careening towards its end. Welcome to the "machine web".

    The web is built on a simple bargain – websites let search engines like Google slurp up their content, free of charge, and Google Search sends people to websites in exchange, where they buy things and look at adverts. That's how most sites make money.

    An estimated 68% of internet activity starts on search engines and about 90% of searches happen on Google. If the internet is a garden, Google is the Sun that lets the flowers grow.

    This arrangement held strong for decades, but a seemingly minor change has some convinced that the system is crumbling. You'll soon see a new AI tool on Google Search. You may find it very useful. But if critics' predictions come true, it will also have seismic consequences for the internet. They paint a picture where quality information could grow scarcer online and large numbers of people might lose their jobs. Optimists say instead this could improve the web's business model and expand opportunities to find great content. But, for better or worse, your digital experiences may never be the same again.

    On 20 May 2025, Google's chief executive Sundar Pichai walked on stage at the company's annual developer conference. It's been a year since the launch of AI Overviews, the AI-generated responses you've probably seen at the top of Google Search results. Now, Pichai said, Google is going further. "For those who want an end-to-end AI Search experience, we are introducing an all-new AI Mode," he said. "It's a total reimagining of Search."

    You might be sceptical after years of AI hype, but this, for once, is the real deal.

    "about to destroy the web" ???

    Where have you been these last 10 years? It's been getting worse for a long time, even before AI. It's just getting worse quicker now.

  • Totally agree with your sentiment. The web is changing. And most people hate change. That's why we see everyone hating on AI right now.

    In reality, LLMs are really useful and convenient. I use them every day. We and the internet just need to adapt to it. I don't have a good solution for it now.

  • For those who didn't get it... GOOGLE IS SHIT, DON'T USE!

    What’s wrong with Google? AI answers are pretty convenient.

  • Qwant was what let me switch off goog. I still use gmaps unfort my experiments with open source maps were failures.

  • No Internet For 4 Hours And Now This

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    fizz@lemmy.nzF
    If AI gave you an accurate correct answer 99% of the time would you use it to find the answer to questions quickly? I would. I absolutely would, the natural language search of ai feels amazing for finding the answer to a question you have. The current problem is that its not accurate and not correct at a high enough percentage. As soon as that reaches a certain point we're cooked and AI becomes undeniable.
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    Didn't know it only applied to UWP apps on Windows. That does seem like a pretty big problem then. it is mostly for compatibility reasons. no win32 programs are equipped to handle such granular permissions and sandboxing, they are all made with the assumption that they have access to whatever they need (other than other users' resources and things that require elevation). if Microsoft would have made that limitation to every kind of software, that Windows version would have probably been a failure in popularity because lots of software would have broken. I think S editions of windows is how they tried to go in that direction, with a more drastic way of simply just dropping support for 3rd party win32 programs. I don't still have a Mac readily available to test with but afaik it is any application that uses Apple's packaging format. ok, so if you run linux or windows utils in a compatibility layer, they still have less of a limited access? by which I mean graphical utilities. just tried with firefox, for macos it wanted to give me an .iso file (???) if so, it seems apple is doing roughly the same as microsoft with uwp and the appx format, and linux with flatpak: it's a choice for the user
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    Oh, Google... Just eviler and eviler every day. Not only robbing creators of any monetization via clicking on links but now just blatantly stealing their content for an even more efficient theft model. FFS. I can't fucking wait to complete my de-googling project and get you the absolute fuck completely out of my life. I've developed a hatred for Google that actually rivals my hatred for Apple. ‍️
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    Don’t lose hope, just pretend to with sarcasm. Or if you are feeling down it could work the other way too. https://aibusiness.com/nlp/sarcasm-is-really-really-really-easy-for-ai-to-handle#close-modal
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