The $10 billion delivery empire built on Shein and TikTok orders: A Chinese courier company is out-delivering Amazon — and everyone else — across Southeast Asia.
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- Founded in Jakarta in 2015, J&T Express scaled rapidly by partnering with local operators and serving platforms like Shopee, Temu, and Shein.
- Now operating in 13 countries, it’s shifting toward direct brand contracts with companies like Sephora and Uniqlo to reduce reliance on marketplaces.
- Its hybrid model — combining self-owned infrastructure with regional partners — allows it to compete in markets where most players can’t afford to build first.
The $10 billion delivery empire built on Shein and TikTok orders
The Chinese courier firm scaled fast on Shein and TikTok orders. Now J&T is betting on brand partnerships to compete as platforms take delivery in-house.
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