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An AI video ad is making a splash. Is it the future of advertising?

Technology
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  • In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs. Oddball details fill the screen, like a sign reading "Fresh Manatee."

    "Kalshi hired me to make the most unhinged NBA Finals commercial possible," the video's creator, P.J. Accetturo, said on X.

    The Kalshi ad had a high-profile debut, appearing in the YouTube TV stream of Game 3 of the NBA Finals on June 11. That placement, and the over-the-top content, might suggest weeks of work by a team of ad agency creatives, film crews and actors at far-flung locations. But Accetturo says he used AI tools instead, taking just two days to create an ad whose tone flits between internet memes and Grand Theft Auto.

  • In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs. Oddball details fill the screen, like a sign reading "Fresh Manatee."

    "Kalshi hired me to make the most unhinged NBA Finals commercial possible," the video's creator, P.J. Accetturo, said on X.

    The Kalshi ad had a high-profile debut, appearing in the YouTube TV stream of Game 3 of the NBA Finals on June 11. That placement, and the over-the-top content, might suggest weeks of work by a team of ad agency creatives, film crews and actors at far-flung locations. But Accetturo says he used AI tools instead, taking just two days to create an ad whose tone flits between internet memes and Grand Theft Auto.

    Gobble that AI slop NPR. Reads like sponsored content.

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    2 ads when Linus mentioned candy crush. There is zero flow to youtube anymore
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    What a piece of shit. Luckily the lady did not take her life.
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    I
    Not sure how to go about marketing that in our current disposable society, though. Ditto. The most likely solution would be EU regulations forcing longer battery life/better battery safety. Maybe the new law for replaceable batteries in smartphones could be enough, it includes a rating on charging cycles which could be the new "muh number is bigger!"
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    This isn't the Cthulhu universe. There isn't some horrible truth ChatGPT can reveal to you which will literally drive you insane. Some people use ChatGPT a lot, some people have psychotic episodes, and there's going to be enough overlap to write sensationalist stories even if there's no causative relationship. I suppose ChatGPT might be harmful to someone who is already delusional by (after pressure) expressing agreement, but I'm not sure about that because as far as I know, you can't talk a person into or out of psychosis.
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    sturgist@lemmy.caS
    Heck yeah! Gotta watch that again, thank you kind stranger!
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    That's fine, just use ChatGPT...
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    M
    I see your point but also I just genuinely don't have a mind for that shit. Even my own close friends and family, it never pops into my head to ask about that vacation they just got back from or what their kids are up to. I rely on social cues from others, mainly my wife, to sort of kick start my brain. I just started a new job. I can't remember who said they were into fishing and who didn't, and now it's anxiety inducing to try to figure out who is who. Or they ask me a friendly question and I get caught up answering and when I'm done I forget to ask it back to them (because frequently asking someone about their weekend or kids or whatever is their way of getting to share their own life with you, but my brain doesn't think that way). I get what you're saying. It could absolutely be used for performative interactions but for some of us people drift away because we aren't good at being curious about them or remembering details like that. And also, I have to sit through awkward lunches at work where no one really knows what to talk about or ask about because outside of work we are completely alien to one another. And it's fine. It wouldn't be worth the damage it does. I have left behind all personally identifiable social media for the same reason. But I do hate how social anxiety and ADHD makes friendship so fleeting.