Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette
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Aufrufe
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Name and shame. Who's the link aggregator?
but it's icky to say its name 🥺🥺🥺
joking aside, I'd wager it's reddit
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.
You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.
Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.
You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.
– Banksy
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Almost 70. Spent way too many years watching cable shit tv. I hate ads. I fucking hate ads with a nuclear passion. I have ad blockers, pirated shit and some services that do not show ads so far.
If there are ads I find an alternative or read a book. Our teen son screams ad every time he sees one that sneaks through ad just to get me going.a nuclear passion. I like that. surprised I never came across this phrase before lol
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
I confess that I don't have the money to frequently donate and fund the services that I use (if they allow to donate) and recognize long time ago ads would be an okay alternative. but like everyone said, ads just became a lot more cancerous and have to block it. despite the shortcomings of the FBI, even they advise to use adblockers.
though I guess I just have to suck it up and donate once in a while as well.
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“The growth of dark traffic undermines the ability of publishers to fund the production of quality content, or even operate as a business. We must recognise users are not the main driver causing this.”
"It’s demonetising publisher content at scale without user consent."
They act like we don't know what we are doing and want the ads. People who block ads in browsers like ddg and brave choose those browsers for that reason.
Without user consent? That’s exactly the opposite
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
Using an ad blocker makes me tech savvy? Oh, la, la. Hand me my monocle and glass of schardonayegh.
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
I feel like one thing doesn't get talked about enough is that websites feel the need to implement ad services that want to track the user in order to serve ads. Which I just find weird, the expectation to give up ones privacy, just to get served an ad.
Instead, the ads should just be relevant to the content of the page where an ad is embedded, which would automatically make it relevant to the reader, without tracking them.
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Using an ad blocker makes me tech savvy? Oh, la, la. Hand me my monocle and glass of schardonayegh.
I mean, basically yes? Do you think most people ever touched the addons button?
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I mean, basically yes? Do you think most people ever touched the addons button?
Well, no, but is that really the bar? It is a pretty low bar no matter how you dress it up. Now leave me alone with my schaedeghenayegh.
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I feel like one thing doesn't get talked about enough is that websites feel the need to implement ad services that want to track the user in order to serve ads. Which I just find weird, the expectation to give up ones privacy, just to get served an ad.
Instead, the ads should just be relevant to the content of the page where an ad is embedded, which would automatically make it relevant to the reader, without tracking them.
Ad companies are getting butt-hurt because the pages you are referencing are being seen even less, due to AI scraping by search engines. So now they are going after:
- The consumer using an ad blocker. Last amount of protections/rights, easiest target to vilify.
- The search engines, for stealing content views where ads would be placed
- The publishers for allowing users that use ad blockers.
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GitHer
I can clone her...
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People don’t mind ads for the most part it’s the fact that they take over 3/4 of the screen and generally try to be as obnoxious as possible.
If we stuck with banner ads no one would care, but they just had to make ads as shitty as possible.
I absolutely do mind.
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Using an ad blocker makes me tech savvy? Oh, la, la. Hand me my monocle and glass of schardonayegh.
Sorry that's spelled jardoughneigh you uncultured swine. Give back that monocle at once!
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Yeah no, I have seen multiple businesses closing down due to poor marketing promotion/budget.
And then we all complain that we didn't know about a certain product/service because they didn't market it good enough (we have seen it a lot of times with movies for example, then they turn into obscure classics with the pass of time, but not really profitable), also some games that didn't really made themselves known while in critical selling weeks?
Who is gonna be the brave soul to release a game when GTA VI appears? That would be marketing suicide, no matter how good your game is.
I have seen multiple businesses closing down due to poor marketing promotion/budget.
Only because they were competing against businesses with possibly shittier products but certainly better marketing. Remove all the marketing, good and bad, and suddenly it's a real merit-based competition.
It is very idealist, but IMO worth considering. There can (or at least should) be less intrusive means of letting people know of a product.
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I run uBlock Origin for the browsers, and Pi-Hole for the network. Plus a wireguard VPN server that my phone connects to when I’m not on the home wifi for ad-blocking on the go.
I switched to adguard home recently, much nicer user interface and I dont miss any features from pihole.
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Pi-hole. You’ll want to run two, because machines will use both a primary and a secondary server for their DNS requests. If you don’t want to buy a pair of raspberry pi’s, you can run it in Docker, which basically keeps it isolated to its own tiny virtual machine. So you’d just need to spin up a pair of docker containers to run the pair of pi-holes. If you’re using Docker, they’ll need a pair of volumes too, or else they’ll lose all of their data every time they reboot.
You’ll want this to be on a machine that is running 24/7, because any time it shuts down, your internet will essentially stop working. That’s why lots of people end up just throwing a few raspberry pis in a closet and forgetting about them.
Once it’s installed, you’ll need to load it with block lists. The default ones are pretty basic. I’d just google something like “pihole blocklists” and figure it out from there. Each list will be a URL, which allows the pihole to pull updates, (which you can tell it to do via the built-in web UI).
Its actually not easy to run two of them since they are not designed for using a shared disk (you can get corrupted data). Its also not necessary, you can just leave the secondary dns server blank.
But if you want two because you want high availability in case one of your piholes goes down, you can rsync the settings between the two machines every 5 minutes or so. Its important to keep them in sync that way.
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
Maybe the problem is the advertisers and not the consumers. Jeeeesus.
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Pi-hole. You’ll want to run two, because machines will use both a primary and a secondary server for their DNS requests. If you don’t want to buy a pair of raspberry pi’s, you can run it in Docker, which basically keeps it isolated to its own tiny virtual machine. So you’d just need to spin up a pair of docker containers to run the pair of pi-holes. If you’re using Docker, they’ll need a pair of volumes too, or else they’ll lose all of their data every time they reboot.
You’ll want this to be on a machine that is running 24/7, because any time it shuts down, your internet will essentially stop working. That’s why lots of people end up just throwing a few raspberry pis in a closet and forgetting about them.
Once it’s installed, you’ll need to load it with block lists. The default ones are pretty basic. I’d just google something like “pihole blocklists” and figure it out from there. Each list will be a URL, which allows the pihole to pull updates, (which you can tell it to do via the built-in web UI).
Machines will be fine with just one primary DNS server. The main reason for running two is so that you still have one working DNS server if either machine goes down, for example during maintenance.
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And this is exactly why Google did away with Manifest v2 (what uBlock runs on) and why they wanted to introduce their “web integrity” standard. At that point the pages would be signed with ads and in the signature didn’t match the page wouldn’t even be shown.
They tried to play it off as “ensuring that you truly get the correct copy of the page and no bad hackers have intercepted it” but really it would have 100% forced ads.
To think that Google once had ads that I considered OK, just a bunch of text and links. How times have changed...
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Fair warning, using third-party DNS is a massive security issue; It basically allows that DNS provider to see all of the sites you’re visiting. Whenever possible, you should use a self-hosted DNS server like pi-hole.
Pi hole and Ad guard are DNS filters/adblockers not resolvers. You still have to define a resolver's IP which is a third party (clouflare, quadns, etc)
