“I’ll be completely honest, quite often we work in an obsessive nature," says Jake. "We want this product. We want to make this thing. Sometimes before actually evaluating what the market response might be. And the market didn’t exist. So you’ve got to take those risks.”

So they did 0 market study, decided to build a gas station on the peak of a mountain and now marvel how nobody came.

Moron.

For a second, my brain pictured these combined with the only dynamics it knows from Dyson - the air blade thingies. It had a good chuckle picturing me getting a vigorous jet of air right in my schnozz.

Edit: may make for a pretty good decongestant, just, uuh... pray you like the taste of mucus...

It wasn’t being marketed and sold as a meme product. It was being marketed and sold as critical safety equipment.

On top of that, it was being sold during a pandemic when such equipment was being used continuously by large segments of the population.

It shouldn’t be surprising that large numbers of people bought it; the company selling it lied to those people to trick them into buying it.

It would be easier to just let us all know you didn't read the article.

At the time [product launch in 2022] he was bullish about the Zone’s chances: “After six years in development, we’re excited to deliver pure air and pure audio, anywhere.”

If only there was a way to reuse vape pens for something useful/funny

Dyson was dead to me when James Dyson campaigned for Brexit on the grounds that it would be better for British jobs, and then, once Brexit was done, moved his whole operation out of the UK to Singapore. After which he whined to the media about how people were being hard on him, calling him things like "hypocrite", "traitor" or "weasly greedy little Farage-fellating wanker the country would be better off without."

EU referendum: Sir James Dyson says Britain better off out

Leave campaign’s tweet about Dyson staying in the UK has aged terribly

Brexit backer Dyson says hypocrisy claim over HQ move abroad 'incredibly harmful'

Wait, those weren't made as a prop for Brazil 2?

Ya. But also it's nice seeing someone doing stuff just for the 'fun' of it.

I own zero Dyson products (way too overpriced to me), but I can respect the engineering behind their stuff (mostly).

Fill them with farts and then pass them around to friends.

I hate the fan buffeting noise, and would be happy to have a fan that doesn't do that. Not $500 happy, mind you.

With all the wildfire smoke in the air, I'm actually sorta interested in these now. I wonder if you can get em cheap.

As a person that does electronic repair, let me just tell you what pieces of shit dysons are from a design standpoint.

They are the most over engineered, Fancy pants pieces of shit that are designed to sell, not to use.

Let me give you an example... One of the most popular posts on the Dyson YouTube page, is how to get the hose out of the machine. Yes that's right, they needed a fucking video tutorial for one of the most common complaints, people can't even use the goddamn things!

And then when you want to repair them, you are looking at 2 hours of meticulously dismanting a giant block of unnecessarily complicated Lego to access one tiny piece.

Dysons are absolute pieces of shit from every measurable perspective. With the exception of one thing: the motors do provide good suction, but they're nothing special, no more suction than any standard motor. They overhyped the electronic switching of the DC motor to the point that people actually believed it! It's a fucking standard DC motor!!!! Essentialy. A vacuum is not the correct application for this kind of technology.

Compare a Dyson's engineering with a simple device like a Bissell or a shark, which you can completely dismantle and reassemble in like 10 minutes.

You can't even replace a tiny hose piece on a Dyson without 2 hours, and many specialized tools.

Edit: to underscore what gigantic pieces of shit they are, I actually, through my electronics repair, got a $700 Dyson for free... Original owner effectively discarded it because it was plugged with a sock in the tube. Anyways, after I fixed it, I tried to use it in my apartment. I sold it. Fucking piece of unusable shite. As a person that does a ton of electronics repair and appliance repair and refurbishing, you start to develop a sense in your mind about what's going through the designer's head. And when I work on dysons, all I think about is how some jackass who knows AutoCAD, was given free rein to do what he wants, and you ended up with these spaceship looking lumps of garbage that nobody can use.

Edit 2: oh my God I can't believe I forgot about the fish hook connectors! On the power head of every upright Dyson that I've recently serviced... They are designed with hooks at the back that fucking catch on everything! A perfect example what I'm saying, some jack off who just learned AutoCAD, thinking he's a designer. Nobody puts backward-facing hook "styling" on a vacuum power head - except Dyson! They absolutely suck and I can go on and on but I'm going to stop now.

Edit 3: I can't stop. I forgot that my sister has run a local cleaning company for 20 years. She has rich-ass customers and she's been given Dysons by people with way too much money, which she immediately sold without opening the box. And she is absolutely NOT the only one... I can say this with surety as I often sell/fix for small cleaning companies. Professional cleaners -refuse- to use Dyson vacuums.

7000 is barely anything

I missed that Dyson had sued people for calling him out on his hypocrisy. What a complete piece of shit that guy is.

Well, I'm not surprised sadly.

I'm not trying to have a big hate on for Dyson but

They patented a new DC switching motor

It had the potential to revolutionize so many industries

Instead of licensing the tech out ... They decided to make vacuums and hand dryers

The company is run by imbeciles

Dyson has inhaled too much ozone from electric motors.

Would guess this announcement will only boost interest esp from collectors

Is this 100% joke or is there really a Brazil 2 underway? I feel like the world needs a mirror held up to it in the form of a Brazil 2 more than ever.

Wealthy Republicans have them working on a filtered and thermocontrolled chastity belt as top priority.