Google is going ‘all in’ on AI. It’s part of a troubling trend in big tech
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What tech company isnt going "all in" on AI? We just had Google I/O and AI was literally the only thing they talked about.
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from wp:Don't be evil to Too Big To Care.
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To be fair, they kind of have to pivot from search at this point. More and more people are using alternative ways to find information. That cash cow is dying.
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Tech companies don't really give a damn what customers want anymore. They have decided this is the path of the future because it gives them the most control of your data, your purchasing habits and your online behavior. Since they control the back end, the software, the tech stack, the hardware, all of it, they just decided this is how it shall be. And frankly, there's nothing you can do to resist it, aside from just eschewing using a phone at all. and divorcing yourself from all modern technology, which isn't really reasonable for most people. That or legislation, but LOL United States.
Tech companies don’t really give a damn what customers want anymore.
Most of the time customers don't know what they want until you give it to them though. People don't know they want something when they don't know it exists. A perfect example using AI - DLSS. Probably no one would have wanted their games to be rendered at a significantly lower resolution and then have AI recreate 3/4 of the pixels to get it back up to their regular resolution - yet when it came out it was one of the biggest game changers in gaming history, and is now basically universally agreed upon as the default way to do game development going forward.
And frankly, there’s nothing you can do to resist it
Vote with your wallet. Make your opinion known. If you're just a vocal minority then no, it likely won't make a difference - but if enough people do it, it will. More people need to understand that while they have an opinion, it might not be the majorities opinion and it might be "wrong".
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First of all no thanks and second... How do I totally opt out because we must assume those cretins opted us all in. I've opted out one one account. Does that work for everything?
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To be fair I think it is happening to Google as much as it is to everyone else, we are running down a hill and are going too fast to stop.
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it's part of a welcoming trend of who gives a fuck
the less relevant megacorps are the better, i hope they all go all in on fake AI and lose everything whilst choking
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Tech companies don’t really give a damn what customers want anymore.
Most of the time customers don't know what they want until you give it to them though. People don't know they want something when they don't know it exists. A perfect example using AI - DLSS. Probably no one would have wanted their games to be rendered at a significantly lower resolution and then have AI recreate 3/4 of the pixels to get it back up to their regular resolution - yet when it came out it was one of the biggest game changers in gaming history, and is now basically universally agreed upon as the default way to do game development going forward.
And frankly, there’s nothing you can do to resist it
Vote with your wallet. Make your opinion known. If you're just a vocal minority then no, it likely won't make a difference - but if enough people do it, it will. More people need to understand that while they have an opinion, it might not be the majorities opinion and it might be "wrong".
And it's fucking awful.
People didn't "want it" neither before nor after it was forced into being a thing, people had no choice because of GPU prices, especially console peasants stuck with their AMD APUs on par with like a GTX 1070 where a middleman built their PC for them under £600 + hundreds in PS Plus/game fees over years to come.
DLSS is even worse cancer than TAA, the washed out blurry slop only looks good on YouTube videos due to the compression. It's one thing if you're playing in the extremes of low performance and need a crutch, e.g. steam deck, it's a whole other when you make your game look like dog shit then use fancy FXAA and motion blur to cover it up so you can't see.
I agree with you on making the personal choice to steer away from megacorps, and I practice this myself as much as I can, but it hasn't ever worked en-masse and I don't expect it will, nor do I expect people will have much choice as every smaller company will do what every big company does and AI will be integrated in such small ways, like all the ways it has pre-Covid pre-AI spring that people will use it unknowingly and love it.
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What tech company isnt going "all in" on AI? We just had Google I/O and AI was literally the only thing they talked about.
Apple still lets you disable their AI which I’m grateful for.
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To be fair, they kind of have to pivot from search at this point. More and more people are using alternative ways to find information. That cash cow is dying.
Read Ed Zitron’s work on google search. It’s dying because they killed it.
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The Sunk Cost fallacy is strong
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And it's fucking awful.
People didn't "want it" neither before nor after it was forced into being a thing, people had no choice because of GPU prices, especially console peasants stuck with their AMD APUs on par with like a GTX 1070 where a middleman built their PC for them under £600 + hundreds in PS Plus/game fees over years to come.
DLSS is even worse cancer than TAA, the washed out blurry slop only looks good on YouTube videos due to the compression. It's one thing if you're playing in the extremes of low performance and need a crutch, e.g. steam deck, it's a whole other when you make your game look like dog shit then use fancy FXAA and motion blur to cover it up so you can't see.
I agree with you on making the personal choice to steer away from megacorps, and I practice this myself as much as I can, but it hasn't ever worked en-masse and I don't expect it will, nor do I expect people will have much choice as every smaller company will do what every big company does and AI will be integrated in such small ways, like all the ways it has pre-Covid pre-AI spring that people will use it unknowingly and love it.
And it’s fucking awful.
DLSS? No way lol. DLSS often gives better image quality than native resolution, and gives you a choice in image quality vs performance increase options. It's a god send.
DLSS is even worse cancer than TAA
You've clearly never used DLSS, at least not DLSS3 or 4. I've got a 4070 Super and Ryzen 7 and I use DLSS by choice literally every time it's available.
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The other day I asked my phone for a measurement conversion while cooking only to be greeted by the new Gemini nonsense. Don't touch my shit!
Then I was driving and tried to play a specific song, but the Assistant couldn't get further than dumping me into YouTube Music and hiding my navigation.
So anyways, I just uninstalled Assistant and after failing to find something else I came to Lemmy and saw this.
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And it’s fucking awful.
DLSS? No way lol. DLSS often gives better image quality than native resolution, and gives you a choice in image quality vs performance increase options. It's a god send.
DLSS is even worse cancer than TAA
You've clearly never used DLSS, at least not DLSS3 or 4. I've got a 4070 Super and Ryzen 7 and I use DLSS by choice literally every time it's available.
It's only better imo if you set it to native resolution for the AA. If you set it to anything below that, there's definitely still artifacting. It's not crazy obvious but no way it's not noticeable, especially if you have a larger screen.
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It's only better imo if you set it to native resolution for the AA. If you set it to anything below that, there's definitely still artifacting. It's not crazy obvious but no way it's not noticeable, especially if you have a larger screen.
There might be some slight artifacting sometimes, but theres also significant improvements on sub-pixel detail compared to native that are far more noticeable.
I play on a 75" tv and at DLSS Quality profile you couldn't tell it's not native.
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Read Ed Zitron’s work on google search. It’s dying because they killed it.
They certainly didn't help it by weighing it down with more and more ads.
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Apple still lets you disable their AI which I’m grateful for.
Yes, THANK YOU!!!!!!!
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I work with ServiceNow for my job and a couple weeks back was the big knowledge 2025 conference in Vegas. The CEO came out for the opening keynote and opened with some like, "ah yea, doesn't it feel good to be an AI company?" and I didn't here a single cheer from the crowd, just polite applause. They have gone all in on AI, have made it completely unaffordable, and have just been shoehorning it into everything. I hope every one of these companies that that goes big on AI crashes and fails. They've already cut the employees, so the only people affected are the ones making the cash, so fuck em.
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Tech companies don't really give a damn what customers want anymore. They have decided this is the path of the future because it gives them the most control of your data, your purchasing habits and your online behavior. Since they control the back end, the software, the tech stack, the hardware, all of it, they just decided this is how it shall be. And frankly, there's nothing you can do to resist it, aside from just eschewing using a phone at all. and divorcing yourself from all modern technology, which isn't really reasonable for most people. That or legislation, but LOL United States.
Tech companies don’t really give a damn what customers want anymore.
Ed Zitron wrote an article about how leadership is business idiots. They don't know the products or users but they make decisions and get paid. Long, like everything he writes, but interesting
The Era Of The Business Idiot
Fair warning: this is the longest thing I've written on this newsletter. I do apologize. Soundtrack: EL-P - $4 Vic Listen to my podcast Better Offline. We have merch. Last week, Bloomberg profiled Microsoft CEO Satya Nadella, revealing that he's either a liar or a specific kind of idiot. The
Ed Zitron's Where's Your Ed At (www.wheresyoured.at)
Our economy is run by people that don't participate in it and our tech companies are directed by people that don't experience the problems they allege to solve for their customers, as the modern executive is no longer a person with demands or responsibilities beyond their allegiance to shareholder value.
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It's only better imo if you set it to native resolution for the AA. If you set it to anything below that, there's definitely still artifacting. It's not crazy obvious but no way it's not noticeable, especially if you have a larger screen.
Results vary wildly depending on the game or situation, mainly depending on how fast the camera moves, and how cluttered or dark the environment is. It does pretty well in cyberpunk when you're walking around the city on a sunny day with a low camera sensitivity, but looks pretty bad when driving in the rain at night. But yeah, I personally wouldn't use lower settings than DLAA unless my framerate is below 30.
