Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
What's the point of money anymore, then? Let my personal ai agent pay for the ticket with the same funny money that delta wants to use.
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I haven’t seen inside their system but the chances of it being an LLM are close to zero, least of all because LLMs are notoriously unreliable at calculating numbers. It’s far more likely that they’re saying “AI” because shareholders, and it’s actually something closer to traditional ML.
Sure, I accidentally use AI and LLM interchangeably. But I believe the point still stands. If they were asked to trace the source of the price difference, it likely exists within layers upon layers of training data aimed at maximizing profits, and it would probably be impossible to give an answer as to what data has been used to produce the result in the long run.
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you mean charge rich people more, poor people less or just charge desperate people more?
Got a funeral in the family? Thrice the fare for you.
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Like that time they opened an AI vendor, and employees convinced it to give away stuff for free
If you don't give me a discount u r gay
...
IT WORKED -
Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
Time to fill the internet with posts about extremely cheap flights until the AI learns.
Example:
"Found a super cheap flight today! 10USD for a round trip to Japan from NYC!"
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
So all I need to do is convince the IA I'm poor as fucked and BOOM, cheap flight
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So all I need to do is convince the IA I'm poor as fucked and BOOM, cheap flight
Ha. Ha ha. Ha ha ha ha ha ha ha... No. The wealthiest customers get the best price, obviously.
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The only saving grace will be if they code in trying to fill a plane for efficiency. I could see an AI making last minute flights at an actual discount but only if full flight efficiency is prioritized over individual sale margin, so not likely. It's aloft on an wing and a prayer.
They already do that. Now they will do it less.
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Keep it up and you'll start speaking German.
I love German legowordmakingkraft.
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
Are we going to have to bring back haggling but now for digital purchases?
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And saying but the algo / AI did it
Sure, the algo did it. But someone chose to use it and continue using it.
algos / AI has already been used to justify racial discrimination in some counties who use predictive policing software to adjust the sentences of convicts (the software takes in a range of facts about the suspect and the incident and compares it to how prior incidents and suspects were similar features were adjudicated) and wouldn't you know it, it simply highlighted and exaggerated the prejudices of police and the courts to absurdity, giving whites absurdly lighter sentences than nonwhites, for example.
This is essentially mind control or coercion technology based on the KGB technology of компромат (Kompromat, or compromising information, or as CIA calls it biographical leverage, ) essentially, information about a person that can be used either to jeopardize their life, blackmail material or means to lure and bribe them. Take this from tradecraft and apply it to marketing or civil control, and you get things like the Social Credit System in China to keep people from misbehaving, engaging in discontent and coming out of the closet (LGBTQ+ but there are plenty of other applicable closets).
From a futurist perspective, we homo-sapiens appear just incapable of noping out of a technology or process, no matter how morally black or heinous that technology is, we'll use it, especially those with wealth and power to evade legal prosecution (or civil persecution). It breaks down into three categories:
- Technologies we use anyway, and suffer, e.g. usury, bonded servitude, mass-media propaganda distribution
- Technologies we collectively decide are just not worth the consequences, e.g. the hydrogen bomb, biochemical warfare
- Technologies for which we create countermeasures, usually turning into a tech race between states or between the public and the state, e.g. secure communication, secure data encryption, forbidden data distribution / censorship
We're clearly on the cusp of mind control and weaponizing data harvesting into a coercion mechanism. Currently we're already seeing it used to establish and defend specific power structures that are antithetical to the public good. It's currently in the first category, and hopefully it'll fall into the third, because we have to make a mess (e.g. Castle Bravo / Bikini Atol) and clean it up before deciding not to do that again.
Also, with the rise of the internet, we've run out of myths that justify capitalism, which is bonded servitude with extra steps. So we may soon (within centuries) see that go into one of the latter two categories, since the US is currently experiencing the endgame consequences of forcing labor, and the rest of the industrialized world is having to bulwark from the blast.
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